{"id":5547,"date":"2013-01-28T08:10:47","date_gmt":"2013-01-28T13:10:47","guid":{"rendered":"http:\/\/higheredcareercoach.com\/?p=5547"},"modified":"2025-08-20T15:47:05","modified_gmt":"2025-08-20T19:47:05","slug":"keywords-turn-your-resume-into-a-ticket-in-the-door","status":"publish","type":"post","link":"https:\/\/higheredcareercoach.com\/staging\/2913\/keywords-turn-your-resume-into-a-ticket-in-the-door\/","title":{"rendered":"Keywords: Turn Your Resume Into A Ticket in the Door"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Think of your resume as a ticket.<\/strong> It gets you in the door. That\u2019s it.<\/p>\n<p>A good resume captures and keeps the attention of the person reading it, and creates in that person a desire to know more about you. Hopefully, that desire will lead the reader to seek out more information about you and to put your candidacy into context. This could mean that the reader goes on to read your <a title=\"Cover Letter Strategy: Get to the Point, Get Interviews\" href=\"http:\/\/higheredcareercoach.com\/2011\/07\/21\/cover-letter-strategy-get-to-the-point-get-interviews\/\">cover letter<\/a>. It could mean that you get invited to interview for the position. But it\u2019s not likely that someone will just read your resume and offer you a job.<\/p>\n<p>Resumes are used by employers for <a title=\"Your Resume: Will It Make It Through Screening?\" href=\"http:\/\/higheredcareercoach.com\/2012\/01\/30\/your-resume-will-it-make-it-through-screening\/\"><em><strong>screening<\/strong><\/em><\/a> candidates, but interviews are used for <em><strong>selecting<\/strong><\/em> the best qualified person for the job.<\/p>\n<p>If you\u2019ve never been on the hiring side of the table, the screening process may be foreign to you. So let\u2019s dive into that part of the process and try to understand it.<\/p>\n<h3>The Screening Process<\/h3>\n<p>Screening can happen in many different ways.<\/p>\n<ul>\n<li>A <em><strong>single person<\/strong><\/em> might do it.<\/li>\n<li>A <em><strong>committee<\/strong><\/em> might do it.<\/li>\n<li>Sometimes, a <a title=\"Applicant Tracking Systems: 5 Things You Need to Know\" href=\"http:\/\/higheredcareercoach.com\/2012\/09\/17\/applicant-tracking-systems-5-things\/\"><strong><em>machine<\/em><\/strong><\/a> might do it. (Initially.)<\/li>\n<\/ul>\n<p>But let&#8217;s not confuse the issue. They are all looking for the same things. You might call them <a title=\"Keywords article on job-hunt.org\" href=\"http:\/\/www.job-hunt.org\/resumekeywords.shtml\" target=\"_blank\" rel=\"noopener\"><em><strong>keywords<\/strong><\/em> <\/a>or <em><strong>key concepts<\/strong><\/em> or <em><strong>key phrases<\/strong><\/em>, but essentially they are the same thing.<\/p>\n<p>A <em><strong>keyword<\/strong><\/em> is not the same thing, necessarily, as a <a title=\"Buzzword definition on Wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Buzzword\" target=\"_blank\" rel=\"noopener\"><strong><em>\u201cbuzzword.\u201d<\/em> <\/strong><\/a>It can be, but it really depends. Many job seekers spend time consulting websites, resume books, and their colleagues and mentors about what the latest hot topics are in their industry. The difference between a \u201cbuzzword\u201d and a keyword is this: a \u201cbuzzword\u201d is a word that everyone is talking about; it may or may not relate to the position you are applying for; a keyword is a term that relates directly to the specific role to be played, and therefore, is directly relevant.<\/p>\n<p>It\u2019s important to recognize the difference between these two concepts. <strong>One (using \u201cbuzzwords\u201d) is a cynical ploy that may lack<\/strong> coherence; the other (using keywords) is a smart, strategic move that brings together the aspects of your unique offering, and shows the match between what you offer and the employer\u2019s needs.<\/p>\n<p><strong>I&#8217;m often asked by job seekers if I have a great list of keywords for jobs in higher education, and I tell them that I do not have a comprehensive list.<\/strong> In fact, I think it would be a disservice to develop one and put it out there as the end-all, be-all guide. <em>In a later post, I&#8217;ll tell you why I feel that way, and give you some practical tips on ways find the best keywords for your target position. But next, we&#8217;ll delve further into screening processes, how they work, and how they might break down.<br \/>\n<\/em><\/p>\n<p><em>This post is adapted from my e-book &#8220;7 Points to a Winning Resume,&#8221; which I am adapting into a resume-writing crash course, for those who can&#8217;t afford to hire a professional resume writer, or who simply want to write a better resume on their own. Over the next couple of weeks, we&#8217;ll delve into resume and CV writing strategies, though additional excerpts from the e-book, and guest posts from professional resume writers and career coaches.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think of your resume as a ticket. It gets you in the door. That\u2019s it. A good resume captures and keeps the attention of the person reading it, and creates in that person a desire to know more about you. Hopefully, that desire will lead the reader to seek out more information about you and to put your candidacy into context. <\/p>\n","protected":false},"author":1,"featured_media":7729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9,18],"tags":[40,68,421,199,201],"class_list":["post-5547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-job-search","category-resumes-and-cvs","tag-advice-for-job-seekers","tag-cv","tag-job-search","tag-resume","tag-resume-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keywords: Turn Your Resume Into A Ticket in the Door - Higher Ed Career Coach<\/title>\n<meta name=\"description\" content=\"Keywords: Turn Your Resume Into A Ticket in the Door. 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