Cover letters come in all different styles, and it’s not always easy to figure out the best way to outline your arguments for a job and keep the reader interested. So it’s not surprising to know that many job-seekers obsess over their cover letters. Others spend more time on the résumé, and barely any time at all on the cover letter. Others skip writing cover letters altogether.
The advice you’ll get on cover letters is likely to be mixed, too. You’re likely to hear any or all of the following:
Write a new letter for each position and try to show your potential match for a company’s current needs;
Write a generic letter for each type of position, but worry more about the résumé; and
Forget about the cover letter–nobody reads them anyway, so you’ll be wasting your time.
Given the different approaches candidates take, and the dubious assertion that you always need to write a cover letter, should you bother to write one? And if you do, what approach should you take?
It’s true that some recruiters are avid cover letter readers, others barely skim them, and some skip them until reviewing the resume. But none of these truths justify leaving a cover letter out of your application materials.
Here are 6 reasons why you should write one anyway:
You are not a mind reader.* As such, you can’t be sure about the preferences of the person(s) screening the applications. (*apologies if you are indeed, a mind reader!)
If a committee is handling the screening, people on the committee might have different thoughts on the value of a cover letter. Better to cover your bases.
The recruiter(s) are not mind readers, either. Cover letters provide context about your education, experience, motivation, and possible fit. Your résumé should include plenty of information about education and experience, but the cover letter lets you tie all the pieces together into a coherent whole. Essentially, the job of the cover letter is to make the screener’s job easier, by helping the reader see how your motivation rounds out your education and experience, and molds you into someone who will fit their needs.
Not sending in a cover letter will make you look lazy. Basically, it sends the message that the recruiter needs to do the work to figure out why you are interested in a job, and then to sell you on the value of working for their organization. And the recruiter probably has enough work to deal with already.
The recruiter may interpret the lack of a cover letter as an indication that you are desperately applying for anything and everything, and that you haven’t really taken the time to determine why you are interested in the specific position.
Some recruiters will consider your application incomplete and remove you from further consideration.
What do you think about cover letters? Do you write them for any of the jobs you apply for? Why or why not? Please share your thoughts in the comments.
Have you heard about Hiring for Hope? It’s a grassroots, nationally recognized 501(c)3 public charity, conceptualized as a Life Management Community (LMC) designed to help people manage and overcome all the obstacles associated with family building and/or career management challenges.
I heard about this group a while back from Johann Lohrmann, who wrote a guest post on mind-mapping your job search. He put me in touch with Tegan Acree, Hiring for Hope’s Founder and President.
Hiring for Hope offers assistance with:
Career and Family Building Management
Financial Assistance
Online Networking/Support
Workforce Solutions
Hiring for Hope is made up almost entirely of volunteers committed to their mission. I’m excited to be volunteering for a Career Connection Forum event on July 26th in Marietta, GA. This is my first time volunteering for the group, and I am really excited.
Unemployment is such a huge problem in Georgia these days, and I see the impacts of this almost every day. I live in a neighborhood with a mix of rental properties and single-family homes, and many of my neighbors are unemployed. I’ve offered to help a few of my neighbors with coaching and résumés but some of them have been out of work so long they have given up.
Groups like Hiring for Hope combat the very real problems of unemployment and that lost sense of hope that sometimes goes along with it. I’m glad to be doing what I can to contribute. And I’d like to challenge you to do the same.
I’ve signed up to be an online fundraiser for Hiring for Hope and have set a $1000 goal. Please donate what you can, and help give hope and practical assistance to those in need. Click on the badge below to go to my fundraising page. Thanks for helping in whatever way you can.
You’ve probably heard of LinkedIn. With over 100 million users, it is the world’s largest online professional network, and has captured the attention of professionals and businesspersons who see the potential value of online networking to move forward in their careers and their businesses. But when it comes to “getting LinkedIn,” many don’t understand the how to use it effectively.
So let’s get down to business, and up to speed, with what you need to know about LinkedIn to move forward in your business and career.
The first thing you need to know is that LinkedIn is not simply an online replacement for your résumé. If you only use it that way, you are doing it wrong!
Many of us grew up and started our careers when computers were making their way into businesses and homes, and though we are very competent users of e-mail and office productivity applications like Word, Excel, and Access, it’s hard for us to understand the point of “getting social.” We use our computers to do work!
Using a social network to get work is a separate, but related, skill set. It comes easily to those raised as “digital natives,” who have always been connected to their peers online. For their generation, it’s a basic skill, not a luxury to be learned if you have time. And it does require a lot of work, a lot of consistency, and a lot of “long-haul” thinking.
Let’s dig into some terms now, so we’re all talking the same language.
Social Networking is different from Social Media. Social Media is a publishing medium. You can construct a message and deliver it where it can be found online. It’s a great way to get your one-sided, carefully constructed messages out, in a way that increases brand awareness. Social Networking, on the other hand, is an engagement medium. Like joining the Chamber of Commerce or any other network, it can reap great benefits for your business, but only if you know your network, the people in it, and where your common interests converge.
Social Networking is a very special kind of professional networking, in that it allows “shy networking”-content and competence-based conversations around subjects of common interest. It can be a great equalizer for those who aren’t as comfortable with in-person networking, because it gives them a global platform for showing their “chops,” and get connected to others based on their knowledge, skills and interests.
To get the most out of LinkedIn, you need to put some time and energy into using it effectively. Here are Five Quick Tips for Getting Started:
Make sure your profile is complete.
Put a professional photo on your profile. People want to connect with other people, so having a face as well as a name will make you seem more approachable.
Be sure your headline is keyword-rich. For example, “B2B Sales Leader Specializing in Food Service and Hospitality Marketing” is better than “Sales Manager for Aramark.”
Import your contacts from your e-mail program. LinkedIn will tell you which contacts are on their network, and you should invite all of these to connect.
Join groups related to your region, industry and niche. Follow the conversations until you are ready to add something, and when ready, jump in! It’s okay to “lurk and learn” for a while, but effective social networking requires that you add to the conversation. Speak up!
Ask and answer questions. It lets others connect with you as mentors, and people like that. It’s natural to be drawn to people who could use your help. Let other people be your expert mentors every once in a while, too. You’ll be surprised at how answering a few questions or offering support and encouragement can pay off. As in real-world networking, the gains can be exponential and long-lasting!
Add applications to help you share your knowledge and increase the interactivity of your profile. You can add SlideShare presentations, Behance portfolios, your blog feed, a recommended reading list, and many other utilities. Only add those that you are willing to learn to use fully. Otherwise, you may seem foolish or inexperienced with the technology.
If you don’t know where to start, just start! Be brave, try new things and ask questions. Those who don’t try new things won’t reap benefits from emerging technology and social networks, while others who do will move forward, onward and outward, toward the new frontiers of business.
My name is Sean Cook, and I am a Career Coach, Organizational Consultant, Writer and Speaker, based in Athens, Georgia. Through my company, Cook Coaching & Consulting, LLC., I help professionals design intelligent strategies for moving forward in their careers and businesses. For more information, connect with me on LinkedIn, follow me on Twitter, e-mail me at sean@higheredcareercoach.com, or just pick up the phone and call me at 706-363-0539.
How many times in your career have you faced a decision where there was a good job in front of you (maybe even offered to you) and you knew it was a terrible fit, or that the benefits outweighed the costs? This has happened several times to me, and luckily, in most cases, I had the good sense to walk away.
In those cases when I didn’t, though, I took a job and was miserable. It’s also happened that I took jobs and the jobs changed, or my interests changed at a different pace than the jobs (or institutions) adapted to change. In cases like these, it’s best to know what you are not.
In this vein, I want to clearly describe what I am not, and what Higher Ed Career Coach is not.
I am not strictly a professional blogger. First and foremost, I am a professional career coach, organizational consultant and speaker. The blogging supports the dissemination of my ideas, of my perspectives on career strategy, and serves as a marketing vehicle for my coaching programs and services (individual and group coaching, webinars, information products, etc.)
I am not an advertising professional, and this is not a “job search” site. You cannot find job listings here, and I have no intention of becoming a job board, in part because that is a saturated market, and in part because I believe that sector of the advertising marketplace is dying, as the web 1.0 model of “job boards” is being replaced by social advertising.
I am not a conventional information marketer. I am an educator and a coach. Anything I sell through this site will be:
Educational (i.e., based in philosophy but instructional in nature and delivery)
Reflect my personal and professional perspectives as a reformed educator, critic, strategist, and an educational reformer (i.e., an outsider from the inside, now looking back in, and commenting on what is good and what is broken)
Concerned with convergence of ideas, lessons from other industries and fields, and real-world factors, including economic factors, political concerns, and the environment.
Intelligent, in that readers can expect articles to be generally written at or above the college reading level. My assumption as publisher is that my readers are smart, not easily confused, and engaged in the development of coherent and well-rounded perspectives on a variety of topics. The Flesch reading ease score for all submissions is available to me as editor and publisher, and most articles on the site rate as “difficult” or above. Articles are not revised for that reason, as long as uses of grammar and spelling are appropriate. Articles appearing here assume that the reader is an academic professional, member of the faculty, or someone capable of functioning in those capacities, so articles will not be “dumbed down.”
Social, in that topics that relate to social networking and intelligence, and how they play into job searches and career planning, will be regular features. Understanding how to create a socially intelligent career strategy is a core concept of this site, and in most cases, coverage of other topics will also include ways to approach those topics in socially intelligent, relevant and appropriate ways.
A good-humored, good-natured and personal brand. I want this site, and my corporate brand to reflect my values and the values of everyday educators who work in the trenches and persevere in living lives of service and commitment, despite the many and growing challenges of modern higher education.
The site’s values are drawn from the well of my experience, my commitment to the core values mentioned above, and my belief that the best answers are rooted in how individuals, institutions, businesses (including independent small businesses like my own), and personal learning networks work together to raise the collective intelligence of our society and mobilize change through social action.
To be most effective, we need to have a sense of humor as well as a sense of commitment, a belief in the good intentions of others, met with our own good intentions, and brought to life and to action by the power of personal relationships, common interests, and common goals, and not dictated by traditional methods of business, most importantly closed networks, claims on personal ownership of collective public information, and the sheer pursuit of financial gain at the expense of competitors and the public good.
My financial goals for this site are simple and rooted in the American dream. I want to support my family and spend time with them, support my profession and be able to criticize it, so that it can change and grow. I want to have good conversations with intelligent, kind, committed people. And one day, I want to be able to retire and play with my grandchildren and work in the garden, without being a shriveled up husk of a man, spit out by a system that didn’t understand him and never valued his contributions appropriately. (Which is where I was headed, if I had stayed at Penn State.)
As I mentioned, it’s never been about money. It’s always been about passion for ideas, service to the greater good, and helping people like me live lives of purpose and authenticity
Hopefully this article, and others published recently have cleared up for you what this site is and is not about, and who is or is not responsible for the content herein. If you like the ideals that this site is committed to, please keep reading and join the conversation.
If you are looking for intelligent career strategies to help you move forward in your career, and intelligent ideas for solving the problems of higher education, and you don’t mind the contrarian views, crusty language and occasional humor, then Higher Ed Career Coach is the site for you.
If you just looking for position listings, or run-of-the-mill career advice, visit a job board like HigherEdJobs or Monster.Com, a university human resources page, or LinkedIn.
That’s where I would go, if I were looking for a job, instead of planning a social revolution.
The unfortunate reality of being a convergent is that people don’t get you. As I mentioned last week in my posts on game theory, convergents are hard to “get” because people try too hard to fit them neatly into their own boxes (or circles) and to define what they know and what they do in familiar terms.
Convergents are not happy when constrained by familiarity and party-line thinking. They like to learn what others are doing, and integrate new knowledge, practices, and ideas into their own personal frameworks. They are those who give birth to new ideas and ways of doing things.
Convergent thinking and convergent practice have always been at the center of my personal journey and progress. The idea for Higher Ed Career Coach was born out of convergence of my personal and professional circumstances, and what I recognized as the needs of a field straining to adapt to the realities of reduced budgets, economic pressures of the marketplace, the changing expectations of Millennials coming into the workplace, and the impacts of new technology and social media, upon the education industry’s ecosystem.
I’d reached a point in my career when I knew…absolutely knew that the system as a whole was broken, and that my personal circumstances were a great example of what was wrong with the system. I also knew that my frustration with that fact was going to ruin me and my career. So the best thing I could do, for myself, my employer, and for the profession, was to move on.
But I had a strong commitment to the profession, and a strong belief that I could be a part of the broader discussions that would move our institutions and our field forward. So I founded my websites and began developing my personal brand as a life and career coach for persons in higher education. I’d been talking about becoming a coach on and off for five or six years at that point, but had finally taken some practical steps to research coach training programs and to really work on understanding the best way to become certified through a reputable program and to make a radical career change. That’s my story. What’s yours?
What points of convergence have led you to new discoveries in your career?
How can you bring together your personal interests into a career concept that will help you move forward?
What can you do to drive change in higher education?
Work with Sean. I help higher ed professionals take control of their careers with tailored services including resume and CV development, LinkedIn profile optimization and networking strategy, interview coaching, and one-on-one career guidance.
Cover letters come in all different styles, and it’s not always easy to figure out the best way to outline your arguments for a job and keep the reader interested. So it’s not surprising to know that many job-seekers obsess over their cover letters. Others spend more time on the résumé, and barely any time at all on the cover letter. Others skip writing cover letters altogether.
