Keeping track of your applications and all the related communications between yourself and potential employers is one of the biggest challenges of the job search. Some people use paper lists, some use Excel sheets, and for papers, mail, and important documents, some people use folders and pocket portfolios.
All of that is well and good, and you should definitely use whatever works for you. But there are so many tools available for free on the internet that will make it easier for you to keep track of information. One category of tools, called Social CRM tools, can help you track your communication, follow up with your contacts, and get more information about your contact or your target employer, so you can develop a more comprehensive profile.
I use one of these CRM (Customer Relationship Management or Contact Relationship Management systems) to keep track of information and learn more about my contacts: Gist. (Available at Gist.Com) Gist aggregrates information from your e-mail, calendar and social media interactions and searches the internet for public information to give you a better view of a person or company in your network. In the video, I provide an overview of how Gist works and some ideas about how you can use it to keep track of your job search.
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Looking for a job in Student Affairs?
Join me and Laura McGivern from theSASearch.Org at 11:30 am ET today (Wednesday) for the #sasearch hashtag chat. We’re talking about keeping track of your job applications and following up with employers about your status. Use the hashtag #sasearch and join in, or use TweetChat or a similar tool to follow the chat.
With the growing popularity of social media, it’s becoming increasingly difficult to monitor your connections and stay up-to-date with conversations. This need has ushered in a wave of tools that take Client Relationship Management to the next level, by integrating information from social media into the mix.
Gist is one such tool that can help you find out more about the people you know, and develop a more intelligent view of your network. Bought by Research In Motion in February, Gist seems to be a key part of the Blackberry maker’s efforts to include cloud-based services into new phones and tablets.
Greg Meyer is the Customer Experience Manager at Gist. In that role, he interacts with users, takes feedback and gets suggestions for new features, as well as acting as a social media ambassador for the company.
I interviewed him by phone May 25th, and he shared his thoughts on how tools like Gist can be used to find information about people, companies and industries in your network, to monitor your online presence, and to develop a better understanding of how you may be viewed by others, based on the types of information you are making available about yourself through social media.
Part 1: An Introduction to Greg Meyer, Social CRM, and Gist
So can you tell me more about yourself? Who is Greg Meyer, and how did your education, skills and experience lead to where, you are now?
Sure. Absolutely. At this point, I think I am a little bit over-educated. I started out doing undergrad in Fine Arts and History, I thought I wanted to be a a history professor. And then I went to graduate school and found out that the process to become a professor was a lot different from what I wanted to do, which was to read books and organize information.
Then I found myself in the computer field, and then went into a number of small companies. I was with a company called Allaire, which is now part of Adobe, and I was part of some big companies as well.And then I went to graduate school I worked for T-Mobile and Expedia, and as part of that, I discovered that I wasn’t as good at the technology part of the business as I was about seeing systems, and connecting people and information, so I went back to school again and got an MBA from the University of Washington. I actually used those skills to make my current job, because my job is a combination of three things. I’m a customer experience manager, and I do high-touch customer support. I also do some product planning and recommendations for products from the user base, and then I also do some technology work as well as some traditional marketing evangelism and social media.
Could you give the uninitiated a kind of “thumbnail sketch” overview of what Gist is an how it works?
Sure. Gist is a web service that helps you to take all your contacts and keep them in one place. Whether your contacts live in a web email like Gmail or whether you use Microsoft Outlook or whether you’d like to take those contacts and incorporate the contacts on your phone, say your iPhone, Android or Blackberry device, or whether you are interested in connecting to the people you know on Twitter, Facebook, or LinkedIn, what Gist does is take into account all of those contacts and we go ahead and look out over 50,000 news sources and 20 million blogs and build the complete social business profile for that person. What that means is that you would see news about them or their company, and you’d also see a history of your interactions, and we do that, and make it all available to you on all those different platforms.
So this is really taking that whole traditional idea of Client Relationship Management or Contact Relationship Management really to that next level, because of the way you aggregate that information from the public stream along with all your back and forth about a client. This may be a really stupid question, but what do you think the value is of that additional functionality to the CRM process?
Well, Sean, for starters, I don’t think there are any stupid questions. But I think that the value in understanding what makes somebody tick and how you can have a better interaction with that person is really, really key. Because if you find out on Twitter that somebody is talking about going on their vacation, that might be a signal that you might not want to talk to that person that day, because maybe they’re out of town, or if you find they are interested in a particular personal interest, like maybe they like baseball, maybe the next time you see them, you’ll want to invite them the a game, and you can use that information to make that interaction better. Now that doesn’t mean that you should use all the information you learn in every interaction, it means that it gives you better tools to make that interaction better.
Whenever a candidate undertakes a serious, wide-ranging job search, keeping up with job search communications is a major concern. When I was in grad school, the universal tracking methods were a) a sheet of paper in a designated notebook or b) an excel sheet if you had access to a computer (I didn’t back then, at least not on a daily basis.) Today’s job seekers have many more options, and ultimately, it’s easier to stay on top of your search.
The biggest difference for today’s job seeker is access to real-time information available on the internet, using your computer or even your phone. In particular, tools that have been designed to help businessmen keep up with sales and relationship-building, or Client Relationship Management (CRM) can help you streamline your communication strategy and stay on top of your progress in different searches. And many of the best tools are free and integrate with common web applications (most notably Google).
The best of these (in my opinion) is Gist. Recently bought out by Research in Motion (creators of the Blackberry), Gist is a revolutionary tool that aggregates information about your contacts from the public streams that their blogs, Facebook, Twitter, LinkedIn and other profiles put out there on the internet, relate them to any public information about their employers and networks, and allow you to see all of the above, in context with communication you’ve had between these contacts.
Screen grab of Gist's suggestions feature.
There has probably never been a more powerful tool for job seekers. Gist is intelligent, and you help it learn and get better. Each time you log in, it gives you suggestions for new sources of information about your contacts,which you can filter through, confirm, or ignore. It allows you to see communications and meetings between you and your contacts. And it lets you keep notes. All in one place.
Click on the name if a person or company, and Gist will compile a “dossier” for you. Connect Gist to your calendar, and as you prepare for your next interview, you can research your contacts, the company, and others you might be meeting with. You can see that you did indeed send in your latest resume, cover letter, and that all-important background check form. And you can read the latest news on your potential employer and prepare your questions and talking points more effectively.
Gist works well with GMail, Outlook, Firefox, and Chrome, and you can use it on your iPhone or Droid phone, so you can access new information while on the go (like at a placement conference, or on the way to your next interview.)
To some, Gist seems a bit “Big Brother.” I’ll admit that it really brings home the extent of information available out there in the public stream about individuals and institutions. But you have to remember that most of the information it shows is public, and that the rest of it is directly related to communications you’ve had with the involved parties. In this context, think of Gist as a powerful and personalized partner in your job search.
Work with Sean. I help higher ed professionals take control of their careers with tailored services including resume and CV development, LinkedIn profile optimization and networking strategy, interview coaching, and one-on-one career guidance.
