by sean@higheredcareercoach.com | Nov 2, 2011 | Site News
Transparency is one of the essential elements of career success. Pick up any modern book on career planning, small business development, marketing, or social media, and you’ll probably find a section devoted to the idea of transparency, and how essential it is to establishing the three foundational elements of successful relationships: people know you, like you and trust you.
It Should Be Easy, Right?
But it’s not easy to be “transparent.” Each of us struggles with something, but no one wants to be defined by their problems. Especially if you are looking for a job, looking for customers, or trying to establish yourself as an “authority” within some niche. If you’re truly transparent, people identify with your humanity, because your successes and your struggles are both familiar, and they root for you.
So What’s the Problem?
Herein lies the rub: the more risks you take in your career or with your business, the greater the potential reward…or potential loss. So you stay within your comfort zone, and try to figure your way through, on your own. And sometimes, it’s neither practical (nor healthy) to do so. But, “issues” put aside are eventually recognized for what they are…problems. And when you have a problem, it’s supposed to be okay to ask for help. As educators and supervisors, we know this. We preach this to our students. We evangelize for this to our young professionals. And yet we resist holding ourselves to the same standard, even though we know–genuinely know–that those who ask for help are usually met with kindness, understanding, and support.
So What’s My Problem?
I’ve arrived at a point with this site and with my business where it would be folly to continue without more help. As I expanded the local aspect of my business, I’ve been getting more clients for résumé writing and LinkedIn profiles, and many of these are from outside of academia, and have varied experiences that are hard to tie together into a coherent package.
I’ve always been good at writing résumés, and I enjoy challenges, but it requires a very different type of energy and focus than writing blog posts and sharing perspectives. And I find it hard sometimes to shift gears and keep moving. For the past couple of months, the result has been writer’s block, and I’ve had to devote more time to the writing I am paid for (the résumés) than to my sites.
What Kind of Help Do I Need?
I have some ideas that need to be implemented, and resources that need to be developed, and not enough time and energy to do them all. And I would like to revive my second site, Higher Ed Life Coach, and continue development on a local career resource site, AthensGACareerCoach.Com. So I am looking for an intern to help in content development, and social media, and also for high-quality, relevant guest posts. I will post something later this week about guest posting opportunities. In the meantime, here’s a description of what I am looking for in an intern.
The Internship
The Career Content Development Intern will compile career resources and develop new content for websites (primarily HigherEdCareerCoach.Com and AthensGACareerCoach.Com, but possibly including other sites currently published or under development by Cook Coaching and Consulting); may appear as a guest or co-host on podcasts; schedule guests for podcast, interview educators, job-seekers, coaches and others for site and podcast features; co-host webinars and twitter chats, assist with social media publishing (Twitter, Facebook) and assist with site management, search engine optimization and site design. Other duties will be negotiated, based on current site development needs and the intern’s interests.
Compensation
Anticipated compensation is $8/hour, for a maximum of 5 hours a week, and the duration of the internship will be 20 weeks or 100 hours. This is a part-time contract position, beginning in late November or early December, and ending in May 2012. The finalist will be required to submit appropriate documentation confirming eligibility to work in the United States of America, keep and submit accurate and timely records of hours worked, and your contract income will be reported to the IRS. Additionally, the intern will receive a profile page on HigherEdCareerCoach.Com, a HigherEdCareerCoach.Com e-mail account, and may be featured on podcasts and videos.
Qualifications
Minimum qualifications: Bachelor’s degree and at least one year of relevant experience in student affairs/higher education (undergraduate and graduate experience counts!). Excellent verbal and written communication skills, ability to research and compile information and resources quickly and accurately, experience using social media, blogging, podcasting, and producing internet video. Access to a working computer, internet connection and some form of telephone (landline, cellular or VOIP.)
Preferred qualifications: Current graduate student or recent graduate of a student affairs, higher education, college student personnel administration or related program. Ideally, the candidate will also be someone not employed full-time, who can use the internship to expand his or her career development portfolio. Experience using Mac computers, WordPress, iMovie, and Garageband to produce engaging content is a plus; Efficient and deadline-oriented, but flexible and good-humored, with an ability to deliver consistently accurate information; creative but organized, who will focus on helping our web sites reach their potential.
Application Process
Applications should consist of the following:
- A current résumé
- A cover letter, no longer than 2 pages, outlining your relevant experience and your most compelling arguments.
- Some explanation or evidence of your positive engagement in social media. This can be addressed in your cover letter, or through creative use of social media platforms (Twitter, YouTube, Facebook, LinkedIn, etc.) to demonstrate your experience, comfort level and engagement with these platforms.
- 3 professional references who can speak not only to your character and work ethic, but toward your ability and/or potential as a writer and content developer.
Deadline
Applications should be sent via e-mail to sean@higheredcareercoach.com with the subject “Career Content Development Intern” no later than 5 p.m. ET Friday November 18. For documents, .pdf format is preferred for all attachments. Interviews will be scheduled during the last two weeks of November, and will be conducted via a webmeeting/video chat interface. Start date will be sometime in late November or early December and will be negotiated with the successful candidate.
Equal Employment Opportunity Statement
Cook Coaching and Consulting, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, ethnicity, sexual orientation, national origin, or genetic condition. The company strives for compliance with all applicable labor laws outlined by the State of Georgia and the U.S. Department of Labor, including the Americans with Disabilities Act.
by sean@higheredcareercoach.com | Sep 7, 2010 | Coaching, life purpose
Today’s post is part 2 of a series about the purpose behind HigherEdCareerCoach.Com and the different ways the site and my business are evolving to meet the needs of higher ed job seekers. Consider it a rough draft “blog manifesto” or sorts.
What you need to know about me:
- I believe that my purpose in life is to help others along their life and career journeys.
- I’ve helped many, many people get jobs and get into grad school, and to figure out where they are going in their lives and careers.
- I am mostly interested in helping educators, artists, musicians, and other creators, who keep pushing people, discussions and our culture along.
- I believe that knowing your purpose is not enough. You have to find the right way to express it. And for some of my clients, the answer is to not work in higher ed, go to grad school, be an artist or a musician, but something else. If I can help point them away from a wrong turn and be okay with the alternate route, I’ll be happy with that, as well.
- I got to a point a couple of years ago where I knew that I enjoyed doing this coaching thing more than the job I was doing, and that it was time to move on. There were other personal motivations, too, including decreasing my stress, spending more time with my partner and kids, and living closer to our aging parents and the rest of my extended family. I want to help people who may be similarly stuck know that it’s okay to change your plans and do something different.
- Residence Life is a high burnout field, and I got to a burnout point with it. Then I got over the burnout, and was happy. And people were happy with me. And I felt like I had done what I came to Penn State to do. And I wanted to leave on good terms, because I love that place, and the people there, just like I love my family (dysfunctions and idiosyncracies notwithstanding.)
- Once I set a few things in motion, before I knew what had happened, all the sudden, it was time. So I took a leap of faith. And I am happier in my life and career, and get to focus more on what I am meant to do on this Earth, and how I am going to do it. I’m read to help people explore their moments of career serendipity, so that when things come together, they can be ready to take their own leaps.
Which brings me to the whole business thing. Like I said, I have money. It’s not about money. But on principle, I can only justify following my dreams if I maintain the quality of lifestyle my family has, and have a stable enough income to retire one day. I have room to wiggle now, and to figure it out, but I really don’t want to spend my retirement (if there ever is one) living on the street.
So here are the critical points you need to know about me, my sites, and my business.
- I’m not motivated by money in the strictest sense, but I do want to have a sustainable business that delivers value and creates regular income, because (like most people), I value stability and want to give that to my family. They deserve it for putting up with me!
- The articles and advice you get on the blogs will continue to be free as long as I can manage to keep putting good content out there and justify the costs of hosting the sites. In some cases, I pay my writers, because this is a business, and their writing keeps your eyeballs on the page and gives my business exposure while actually providing you some value, through different perspectives and ideas. In other cases, I trade posts with other education bloggers and coaches, or accept submissions based on a particular topic (for example: Monday Morning Quarterback columns.)
- Other services will cost you money. (Resume reviews, coaching sessions, webinars, publications, and eventually one or more members-only sites and coaching programs.)
- I’m not outrageously priced, but I am not cheap, either. I do have “friends and family” discounts, package rates, and a variety of products and services, either currently available or in development, and I’m developing more short-term and one-time opportunities to meet the demand for low-cost services.
- I will continue to have some sorts of advertising on my site and more often than not, this advertising will be for affiliate programs I am a part of, for products that I use, have used, want badly (like an iPad) or just think are good. If you buy something from a link or an ad on my sites, chances are, I will earn some money from the transaction.
- I’m going to stop hinting and start selling, because I want to stay busy with the coaching, help people and support my family. In other words, it’s time to really move from being an aspiring businessman to an actual one.
- I’m going to enlist your help. Why? Because I believe the assistance of my readers, professional community, and other people and websites I admire can help me improve the sites and give you more of what you want and less of what you don’t, because I don’t want to annoy you and I do want you to keep coming back.
Here are some upcoming things you will see on the sites, as a result of the “course corrections” to get my sites and my business moving forward:
- I will be placing more prominent links and buttons on the sidebar to encourage people to consider working with me as a coach. No more hinting. If you are a job seeker in higher ed, I want your business. But if you only come to read, that’s cool too. But if and when you are ready, I want to be at the top of your mind. If you know me and trust me already, then that’s a good start, and I’ll take it.
- You’ll continue to see e-mail list sign-up forms in the sidebar and I do use pop-up forms as well. I’ll try to give you incentives to join the list. For the e-mail list, I am linking them to some auto-responders that will deliver free e-mail mini-courses over a set period, as well as regular newsletters, and the opportunity to get “blog broadcast” summary newsletters. New subscribers who sign up at Higher Ed Career Coach are currently getting a mini-course on “Planning Your Career in Higher Education” in exchange for signing up. This autoresponder mini-course has weekly topics and exercises to help you flesh out some of the steps as you plan your career journey. It isn’t really a “self-coaching” program, but it should help you get started. This mini-course will be available for the next month or so, but will be taken down and replaced by another topic-related mini-course, probably in early October. Afterwards, it will be offered (probably with some modifications and feedback) as a paid product.
- This month, I will begin offering some low-cost webinars on career topics and you will see registration widgets on the site, as well as articles about upcoming opportunities. Some of these will have set per-seat prices, and others will be offered as “Tip Jar Webinars.” This means that you pay according to the value you receive. There will be a suggested donation but if you think the seminar was useless you won’t pay anything. If you get something out of it, you’ll be encouraged to support the development of the series by “tipping” based on the length and format, number of presenters and value of the information. (Probably between $5-$20 would be an appropriate tip for most seminars)
- In the next few months, you will see offerings for e-books and for a book I am contributing a chapter to, called “101 Great Ways to Enhance Your Career.” The book is a cooperative book project from SelfGrowth.Com and that means I bought into the project to get published alongside 100 other career authors and to have books to use for giveaways and promotions, as well as selling them. There is a screening process, so hopefully my article won’t get rejected, now that I am telling you about it. So let me make it clear. I do realize this is a glorified ad in some ways.
- I’m going to revise my affiliate advertising strategy, and the first step will be to get feedback from you about what you would prefer to see, and what you might buy. I will only continue to participate in affiliate programs for products I use, would use, want or believe in. And if you have a bad experience with one of these programs or think I should stop my affiliation with a group or company, I want to know that, because I only want to advertise products and services that readers would actually use.
Thanks for reading. I’d love your feedback about what I can do to improve the sites, focus my business strategy, and better meet the needs of higher ed job seekers. I’ll be starting later this week with a brief survey about the site features and advertising/affiliate programs.
by sean@higheredcareercoach.com | Jul 13, 2010 | Tuesday Time-Out
This is my son, Brendan, at Disney’s Animal Kingdom. We were eating dinner and he managed somehow to get ahold of what was left of someone’s soda.
Brendan is 4 1/2 and really loves doing “experiments.” He mixes soft soap with toothpaste and hand sanitizer and pretends it’s a potion of some sort. He puts sticks and pine needles in water and tries to get them to grow. In this case, he took all sorts of random things and added them to the leftover soda…leaves, milk, maybe some dirt and rocks, a corn-dog stick, and I think at least one cast-off bone from my ribs.
Then he went around offering it to everyone, saying, “Would you like some soda pop? It’s really good!” and grinning from ear to ear. He repeated this joke in true 4-year-old fashion, about fifty times. Nobody took him up on his offer, and by attempt number 51, he was spent.
Every day, we’re assaulted by marketing messages. Thousands of them. So much so that we can repeat back slogans, taglines and all sorts of other nonsense that corporations tell us about their products, or politicians tell you about their platforms (or better yet, why you should hate the other guy’s platform), or that news sites tell you about things that are only marginally considered “news.”
Sometimes, even, this allows us to justify to ourselves those things that we consume, or pine for incessantly. But it doesn’t change the fact that some of these things are garbage. And we may not care, if the person pitching us is charismatic, or convincing, or even if he just wears us down with a constant barrage of nonsense.
There are certain things I don’t mind about with marketing, but in general, I find excessive marketing to be annoying. As a businessman, I am doing my best to learn ways not to be annoying, and to earn your trust. One way I am pursuing this goal is active membership in communities that talk about this issue, like Third Tribe Marketing (aff. link). I’m getting great advice and perspectives from some of the top minds in social media, marketing and business, like Chris Brogan, Brian Clark, Sonia Simone, and Darren Rowse. The monthly membership fee is less than I charge for one hour of my time, and I got my money’s worth for the whole year before the end of the first week. I am a solid convert.
Even though I didn’t gulp down that dirt-water-and-soda concoction, I can’t say that I don’t give in to marketing at times. If I trust the messenger, this is even more true. And I generally trust this guy, but there are times I take a look at that grin, and I know something’s up.
How am I doing with this whole marketing thing? How can I earn your trust?
What about you? How do you deal with constant marketing, repetitive claims and nonsense? What are you doing to sell yourself? Are you actively seeking natural ways to get your messages across? What are you doing to earn the trust of people you serve?
