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Creating a Killer Resume: Webinar Replay, Parts 1 and 2

The other day, I did a free webinar on “Creating a Killer Resume” to give job seekers some ideas about how to put together a résumé that flows well, is visually appealing and has great content. The webinar was over an hour long and featured an overview of the résumé coaching process, some tips on design, flow, logic and content, and a sample coaching session with a mid-level/second-step job seeker.

In order to take advantage of my YouTube channel, I’m forced to break the presentation into chunks of 15 minutes or less, so I will be posting the webinar replay as a YouTube playlist with multiple shorter segments and posting them to this site over the next week or so. The entire video will also be available soon through my e-Junkie store as a digital download with some worksheets.

Video 1: Creating a Killer Resume: The Resume Coaching Process

Video 2: Visualization Activity-Using Wordle.Net

Sean Cook is a Certified Life Purpose and Career Coach from Athens, GA. Before earning his certification from the Life Purpose Institute, he earned his M.Ed. in Counseling and Guidance Services from Clemson University and spent 15 1/2 years working in higher education.

Last-Minute Gifts for The Higher Ed Job Seeker

Every year, I start the holiday season with good intentions…making lists, coming up with the perfect ideas for each person on my list, and taking some time to get a good head-start on things.

And like many, I fall short.

I began writing this post the night of the 19th. At that point, I hadn’t begun my Christmas shopping. Yesterday morning I was going to go out, but all the sudden it was nearly 2 p.m. before I was finally heading out the door to do some shopping. I still have a few more things on my list, but they will have to wait. Today is my daughter Susie’s 2nd birthday and we are eating cake, opening presents, and (undoubtedly, because we do this every day) watching Team UmiZoomi about 20 times.

My wife, Sarah, is one of those people who buys ahead and finds all the great deals. So she and I periodically talk about ideas and she buys many of our children’s gifts early. And my siblings, parents and the other adults in our family have moved on to doing a “country gift exchange,” so I don’t really have all that many people to shop for, but the ones I do are pretty important to me.

If you are a last-minute gifter, and you have a higher ed job seeker on your list (or you are one, and hope to give yourself the gift of a new job in the coming year), here are a few ideas for last-minute gifts:

  • Buy the person a website to set up a job-seeker blog. If possible, register a .com address and use the person’s name, so they can stake out a “home base” for their personal brand. You can find plenty of good web hosts out there, and it’s really easy on most to set up a blog using WordPress. I use FatCow, which has a lot of nice features and add-ons, and a really affordable annual rate, with unlimited storage and bandwidth, as well as e-mail addresses for your domain. They are running a $4.67/month hosting special right now, which you can get by clicking on the link above or on the ad in the right-hand column. The deal includes hosting for one year, one domain, and a lot of easy-to-use tools. For example, easy set-up of a WordPress.Org blog like this one, photo galleries, forums, Moodle and Joomla sites, even an online store. Users also get ad credits on Google AdWords, Facebook, and Yahoo, which your job-seeker could use to place personal “Job Wanted” Ads.
  • If you self-host a WordPress blog, you can install a standard template or get a little fancy. My blogs run the Thesis theme framework, which has some built-in features that help with Search Engine Optimization. You need to have some confidence with technology to get it installed and set up, but once you do, the dashboard is pretty easy to master, and you will enjoy better search results without having to get a certificate in internet marketing.
  • Buy your job-seeker some assistance with writing and editing their job search materials (or if your job-seeker is going back to school, with admissions essays). I offer these services as part of my 1-on-1 coaching packages, and would be glad to speak to you or your job-seeker about what I can offer, but I also recently became an affiliate for ResumeEdge and EssayEdge, the leading resume and essay editing and assistance services on the internet, so please check them out as well.
  • screen grab of module 3 outline for HigherEdCareerCoach.Com's "Placement Partner" Coaching Program

    Screen grab of Module 3 of the Placement Partner Program Moodle Course

    Give the gift of coaching. I am opening a job seeker group for spring.  I am offering first spots to people on my mailing lists, so sign up here to get information. There will be a limited number of spots for this program, because I want to offer members a quality experience and to give them personal attention, so list members get first crack. If there are available spaces in January, they will be opened up to the general public.There will be three levels of participation:

    • Value Edition: Online group with self-paced activities and forum discussions ($180 for 6 months access. You must register for this option to be offered the opportunity to upgrade to either of the other levels. The first five modules of this 26-module program are now live and available for those who are ready to get started with their exploration and planning over the holiday break. The rest will go live in sometime in early January.)
    • Standard Edition: Online group, plus free access to webinars and 2 1-on-1 meetings for resume assistance and mock interview practice, and e-mail coaching through the duration of your enrollment($300-with the option of paying for the upgrade all  at once or in 6 monthly installments.)
    • Personalized Edition: All of the above, plus 6 additional coaching sessions. ($500-with the option to pay for the upgrade all at once or in 6 monthly installments.)
  • If you are looking just for 1-on-1 coaching, my rates for one-on-one coaching are reasonable, and depend on the length of the session. If you’re interested in 1-on-1 coaching, visit my public calendar to schedule a free initial consultation. There is no obligation to purchase anything. We’ll talk about what you are looking for in a coach. I will tell you a bit about my coaching methods and business practices, and we’ll discuss the going rates for the services that interest you. If you like, I will even give you a couple of other resources to check out. Every job seeker has different needs and the “fit” between coach and client is just as important as “fit” is to landing the right job. So the consultation will be an opportunity for both of us to assess whether we might be able to work together on your job search.
  • Or you can buy a gift certificate (that can be used at my webstore toward any of the programs above, or 1-on-1 coaching, or other products and services to be offered soon, including e-books, webinars, and job-seeker tools and resources.

    Whatever you end up getting your friends, your loved ones, or yourself, I wish you the best this holiday season, and good luck in your job search!

    Photo of Sean Cook

    Sean Cook Higher Ed Career Coach

    Sean Cook is a certified Life Purpose and Career Coach based in Athens, GA, and owner of Cook Coaching & Consulting, the publisher of HigherEdCareerCoach.Com and HigherEdLifeCoach.Com.
    Through his practice, Cook assists higher education professionals and persons looking to transition into administrative and faculty positions in academia. He also coaches college students and their parents through the difficult transitions that come with college.

The Value of Traditions


It  has been just over a year since I left Penn State University, which had been my home for nearly 15 years. There are many things that I miss about being at Penn State, especially at the end of each semester.

Traditions are a funny thing. We value them as rites of passage to joining new community, and as part of the institutional history. Some traditions come and go, as student leaders try to define their unique legacies on campus.  So every year, around exam time, there would be study breaks, and programs with food, and stress busters, and door decorating contests, and special dinners in the dining halls.

My favorite program among these was booking a massage therapist to give students five–minute stress buster massages on one evening of the exam week. We worked with the same massage therapist every year. Her name was Angie, and I got to know quite a bit about her  during these events. We would talk about campus events, news in town, and our kids. Angie is a single mother, and a Penn State grad. She was always pleasant to work with and loved talking with all the students. In some of the areas where we would book her, the staff would simply greet her, make sure she was able to set up, and then leave. I would always stay around and visit, drink coffee and smoothies from the coffee bar in the commons, and just have a good time joking with her and the students who came by.

Now that I am down South and on my own, I find that I really do miss the traditions that I helped establish and maintain at my old school. And at times around the holidays, I feel down and a little bit alone and I really miss the sense of home those traditions gave me.

But last week was different. I have a part-time career coach position at  Wesleyan College in  Macon, Georgia, and was invited to help host a table at their annual holiday banquet.

Anderson Dining Hall is much smaller and less modern than the fancy facilities I was used to at Penn State. In this great Georgian style room’s with high cathedral type ceilings and huge fireplace mantels at each end of the hall, with appropriately historic paintings mounted above them, teams of faculty and staff set 24 tables and decorated them for the students.

It was my first time in a college dining hall since leaving Penn State, and I realized quickly how much I missed being a part of the campus community. It’s clearly an event that faculty and staff enjoy just as much as the students. Tables are hosted by teams of two faculty or staff members, and each table has a theme. Since I volunteered last-minute and was matched with a faculty member I have yet to meet, our theme was  “Christmas.”  Really original, huh?  we had very simple decorations, bought hastily at Wal-Mart about an hour or two before the event–little clear candy bags with penguins on them, wearing Santa hats;   filled with cookies and candy, and finished off with a novelty swirly straw that had either Santa or a polar bear on them. Other than that, we had cardboard Christmas trees and glittery stuff.

I met my faculty partner, Dr. Karen Huber, a professor of history. Our table was basically assigned to students who had not registered early enough to be assigned another table. We went about assembling the candy bags and decorating our table and then joined the other faculty and staff to eat dinner in another dining room. At the end of the meal, we received our aprons and returned Anderson Dining Hall, as they opened the doors to receive students.

We were eventually joined by seven students and joined the rush of other faculty and staff to the kitchen for platters of turkey, dressing, squash, mashed potatoes, green beans, cranberry sauce, and bread. We served each student personally and made conversation with them about school, their interests, and their holiday plans. After clearing the main course from the table, the lights were darkened in the hall, and the foodservice staff rolled out carts loaded with the desert for the evening, Bananas Foster, over vanilla ice cream. All in attendance watched with eager anticipation as the bananas were flash caramelized with burning rum,  and the glow of bluish flame lit the room.

It was a festive end to my first semester of contract work for this small women’s liberal arts college, which had welcomed me and made me finally feel at home again. Penn State had been my home for nearly 15 years, and I had known the comfort that comes with familiarity and tradition. There have been times over the last year when I have questioned whether I would ever have that feeling of belonging again.

I think that this is the feeling that many students come to campus with–a loss of home, friends, connections, and belonging. It serves as a great reminder that student affairs professionals and other members of the faculty and staff play key roles in creating a sense of belonging on campus. It’s no wonder, then, that many students return to their families in December, enjoy their vacation time, and return to the halls in January, saying “it’s good to be home!”

What traditions have you helped establish on your campus?

What role do you play in making your students feel at home?

And what traditions have helped you feel at home on your campus?

Please share your thoughts in the comments section. I’d love to hear what others are doing around the country. Happy holidays to all, no matter your personal traditions, beliefs, or hopes for the new year.

BreakDrink Conference Today and Tomorrow! Plus, information on the "Placement Partner" program

BreakDrink Conference Today and Tomorrow! Plus, information on the "Placement Partner" program

I am glad to be presenting on Monday at 1 pm CST/2 pm EST at the BreakDrink free fall conference. The topic will be “Mastering the Job Interview,” and it’s about getting in the right mindset to prepare for your job interview. An extended version of this presentation (and others like it) will be part of the Placement Partner hybrid coaching program that I am opening up shortly and that will continue through May.

This program is a “hybrid” mini-course for higher ed job seekers. Split into 25 sections, this program begins in December and goes through May, the traditional season for academic hiring for the upcoming academic year. There are self-paced activities that you can go through on your own on a Moodle group, and a forum where you can share your questions and ideas with other higher ed job seekers. You can add on webinars, resume coaching and assistance, e-mail coaching and one-on-one coaching.

There are three levels of participation:

  • Value edition-Moodle activities, plus occasional free online chats and call-in group coaching.
  • Standard edition-Everything in the Value edition, plus free admission to some webinars on job search and career-planning topics. (Value edition members can pay for those webinars they would like to attend.) Plus 2 sessions of online resume coaching and assistance, and e-mail coaching. ($300 for 180 days of access)
  • Personalized edition: Includes everything in the standard package, plus 6 sessions of 1-on-1 coaching between enrollment and the end of May. ($500 for 180 days of access.)

The Moodle group is shared between all levels of seekers, and the “Value Edition” is offered at the base price ($180). Users get access to the site for 180 days ($1/day).

To upgrade to the standard edition or personalized edition, participants will be given the options to add these on after registering for the Value edition. Just go to the “Overview of the Placement Partner Coaching Program” and subscribe using the PayPal buttons for the other editions. For upgrades, you have the choice to pay the entire amount, or to spread it out over 6 installments.

Tickets to the webinars will be issued as they are scheduled to participants in the Standard and Personalized editions, and members of the value edition will be offered the opportunity to purchase tickets to the webinars before sales are opened to the general public.

Please contact me at sean@higheredcareercoach.com if you have any questions.

Job Search: Part Deux

Part One: Carpet Bombing

My first job search was spring 2008 when I was just about to graduate from the Student Affairs in Higher Education master’s program at Indiana University of Pennsylvania.  At that time I essentially carpet bombed the field with job applications; I did a national job search and applied to over 40 institutions.  It was too much to organize, it got to be too confusing keeping track of everything and everyone.

I managed to find the funding to attend The Placement Exchange in Boston and ACPA Placement in Atlanta.  In all I managed to have 20 conference interviews, for those keeping count, thats about a 50% success rate.  I was on my way to … disappointment.  I was sitting on cloud nine, I interviewed with almost half of the schools I applied at.  Well, those 20 interviews only resulted in two on-campus interviews: Florida State University in Tallahassee, FL and Point Park University in Pittsburgh, PA.  In the end I was offered and I accepted an entry-level position at Point Park University.  Its ironic that I had to travel to Atlanta to interview with and accept a position from a school that was literally 5 miles from where I was living.

Now after a few years I decided that it was time to start looking for a new job.  It was February 2010 and I was in the midst of job searching and this was my second time going the the student affairs job placement process.  I knew I did not want to repeat my first experience, 40 applications, 20 interviews and 1 offer.  I decided that I was going to narrow my job search to only one region: New England.  I started looking at openings and thats when it hit me; I needed to update my resume and cover letter.  It had been a while since I had to use my resume so I wasn’t sure where I should start.

Enter Sean Cook

I had been participating in the #SAchat on Twitter and introduced myself to Sean Cook.  I learned that Sean had worked at Penn State and that he had just started his coaching business helping others with job searches, interview techniques, updating resumes and much more.  Sean started offering a free support group to job searchers.  In this group we were able to discuss a lot including expectations for placement conferences, interview dos and don’ts, resume tips and much more.  It was during this free group that I decided to retain Sean’s help one-on-one.  So I sent Sean a message and said I’ll pay you please help me!

At first I wasn’t sure what to expect.  Here’s this guy that says he knows what he’s doing and here I am looking for help.  Well it turns out that it was one of the best investments I made this year.  I first started by talking about what I was afraid of and what concerned me.  Then in our second session we jumped into interview techniques and reviewing my resume.  The best thing we did was a mock phone interview.  I’ve always felt I was a poor phone interviewer, Sean taught me several techniques to use during phone interviews. During this mock interview Sean asked some questions I have never heard before, some were really thought provoking and some were easy.  At the end we talked about my answers and he provided a great critique.  About a week later I was able to utilize the skills Sean taught me in an actual phone interview.  Armed with these new skills I went into the phone interview confident and at the end I knew I rocked it.

Job Search: Part Deux

The major difference between my first job search and my second was focus.  I was able to focus on the geographical area and with Sean’s help I learned to focus my energy on specific parts of the job search and not everything at once.  Throughout my ACPA Placement experience and throughout my on-campus interviews I knew I had Sean as a resource, someone I could call for support anytime I needed him.  My second job serach experience was so much better than my first.  I had less applications submitted, but a higher percentage of conference interviews and more on-campus interviews.  Clearly I had a better experience because halfway through one conference interview I was offered an on-campus interview!

One school I interviewed with was Western New England College (WNEC) in Springfield, MA.  I had two good conference interviews so i was confident going to my on-campus interview.  I arrived the night before my interview, I was picked up at the airport and dropped at the hotel by a WNEC Res Life staff member.  That evening I decided to take a taxi to campus to walk around and get a true feel.  I jumped in the cab and had a great conversation about the school and the area with the taxi driver.  When we arrived at the campus the first think I noticed was the trees and the buildings.  I noticed how quintessentially “New England” WNEC looked and felt.  As I walked around, I noticed students playing frisbee, tennis, catch and just hanging outside with friends.  Brick buildings, gazebos and lawns, these are things my previous campus didn’t have.  I knew that evening I wanted to work at WNEC.  I was so confident in myself that during my self-paced tour of WNEC I stopped in the bookstore and purchased a school pennant for my collection.

Ultimately I ended up being offered and accepting a job at WNEC.  While I did the heavy lifting, by doing the interviewing and applying, it was Sean who helped me build the confidence needed to be successful.

john mayo

John Mayo, Area Coordinator, Western New England College

John Mayo is the Area Coordinator for Traditional Housing at Western New England College. In addition to residence life, he has experience working in housing operations and student leadership development at very diverse campuses. Like many student affairs professionals, his family still doesn’t understand what he does, so he tells them that he teaches life skills to college students.

John holds a bachelor’s degree in history and a minor in art and military history from Bridgewater State College, a master’s degree in student affairs in higher education from Indiana University of Pennsylvania, and is working towards a second master’s degree in organizational leadership from Gonzaga University

Feel free to follow him on Twitter (@jmayojr) and check out his personal blog (http://johnmayo.me/).

Stumbling and Starting Over

Have you ever had a busy time, when you knew you couldn’t afford to miss a step? You knew it was coming, and you made a plan to juggle all your responsibilities, and you were ready, in the words of Project Runway’s infamous Tim Gunn, to just “make it work.”

And then, despite all the planning, thinking things out from different angles, and even planning the contingencies, you trip over some unexpected change in terrain….

Boom. Flutter. Fall.

Flat on your face. Ouch-ey! And you wonder whether you should even bother to get up.

Fall has been kinda like that for me, and I’m finally at a point where I need to start over, focus on some core priorities, and let some other things go (or delegate them out). This week, I’m going to tell you what I’ve been doing with my time, and ask you to help me prioritize a bit by letting me know what you’d like to see.

Part 1: The Blog(s)

Readership was pretty consistent last spring during the “placement conference season” and through the summer. July was the best month for traffic, probably in part due to the “down time” many of us experience right before the August/September madness. Since August readership has been down, and I’ve been struggling to come up with fresh content, in part because I am juggling several other projects now, including a part-time gig with Wesleyan College down in Macon, GA, a hybrid coaching course for placement season, some webinars, some guest posts for other blogs and web sites, and the beginnings of some e-books and other “informational products.” I also helped plan a half-marathon.

I thought I had some good plans for this fall, and a good idea of how to execute them. But I got stuck in a few details, distracted by other projects (who knew planning a half-marathon would require so much work?) and then thrown off by a few life events (both cars robbed in my own driveway a couple of weeks back.) So my blogs are off-track, my business has taken  a back-seat to a race,  my office is a mess, my schedule is full, and there are days I look back over my shoulder and say “where did the day go, and what do I have to show for it?”

I’ve been teetering between the two big options lately: giving up and bucking up. When I set out to do this, I had idealistic reasons in mind, and some pie-in-the-sky ideas about how I’d turn my interests and idealism into a sustainable business and lifestyle. The reality is that I’ve been stumbling through some of it, and like anyone, I could use some feedback and direction. So I’m turning to you. I’ve decided not to quit (at least not yet).

  • What do you think I should do to mold this idealistic vision of helping higher ed job seekers into a sustainable business model?
  • What interests you?
  • What would you be willing to pay for?
  • What do you want?
  • And what do you need?

Last year, I did a good job of building up some partnerships and getting guest writers. In July I had a few, and it was the best month for readership for both HigherEdLifeCoach.Com and HigherEdCareerCoach.Com. Many of my regular guest bloggers have started new jobs or had other significant changes in their lives. I’m working with a couple to find time to “get back on the horse,” but I’m also going to bring in some new contributors, so the content can be fresh, and so new voices can find a platform. As I do, I could use your input to help me prioritize any changes or updates to the blogs.

As a reader:

  • Which past guest posts have you enjoyed the most?
  • Which contributors?
  • What topics do you want to read more about?
  • And if you are a writer or a fellow coach, what would you like to contribute?
  • Should we have more video and audio posts, slideshows, resource lists, tips and tricks?
  • Do you like book reviews, product reviews, or “wish list” types of posts?
  • How often should we have new posts? I had been shooting for 2-3 per week.

Please share some ideas that will help improve the blog, either by commenting below or by sending feedback to sean@higheredcareercoach.com.

Thanks!