Networking As Art: An Experiment in Mixed Media

Networking is a skill that comes naturally for some, and less so for others. And it takes many forms. But ask most people if it’s essential to getting ahead in your field, and moving up, and you will get a resounding “yes” from most.

In a recent edition of the #sasearch Twitter chat, which I host each week with Laura McGivern of theSASearch.Org, we talked about networking and tried to give people some good tips on how to network, in person and online. You can find the full transcript of the chat at thesasearch.org/chats, so I encourage you to go there and download the pdf.

I think that networking is a skill that must be learned by doing. So while it was definitely nice to talk about how to network, and to learn about what people struggle with, I also want to help people move from processing and reflecting and into action. (And, as Mallory Bower pointed out in the networking chat, we often network without realizing that were are doing it.)

It also occurred to me that staying motivated is one of the hardest parts of any job search. It can be hard to keep your spirits up in the face of uncertainty. At times like these it’s useful to have a strong support network, and these days that extends oftentimes to online networks. Twitter in particular is one place where modern professionals find regular support and encouragement.

But there is something to be said about taking networking relationships off-line, and dialing back the use of technology. Some great example that comes to mind are the “good luck” cards that many of us make a point to put in candidate mailboxes at Placement Conferences, and those times when people who have connected online send each other cards and faxes, or schedule phone calls or Skype dates. Bringing in a human element to your online relationships makes them feel more real, and can reaffirm the possibility of these virtual relationships resulting in long-term friendships, mentoring relationships, and even potential career opportunities. (My favorite example of this was the “parking lot pep talks” that Stacy Oliver and Shannon Healy discussed on a previous episode of my podcast.

In this vein, I would like to create an opportunity for readers and colleagues to engage in positive networking, to bring relationships off-line and into the real world, and to share a little bit of themselves and their talents with a broader audience.

I am a big fan of the simple artwork by Hugh MacLeod of gapingvoid.com, and of the simple cartoons by Mike Davenport of stickfiguresimple.com, who I worked with to create a brief video last year as part of the “What Higher Education Needs to Learn” series. These two artists post regular updates to their blogs in the form of simple drawings that creatively illustrate simple and powerful lessons for life and for work.

As the father of 2 small children I am also a big fan of arts and crafts. This was true before I ever had children and is a common affliction among many in student affairs. A while back, I came across an article about artist trading cards in Disney Family Fun magazine. You can find the article online at familyfun.go.com, but I’ll explain the concept briefly here.

Artist trading cards are tiny works of art on rectangles of paper, either cut by hand or bought in an art supply store. The artist trading card movement, also called ATC movement, began in Zürich Switzerland, and has become a favorite activity of many. The idea is that artists swap work in their communities and online and then kids and family discover art, and learn about trading, while expressing themselves, and developing a love for art.

There are just 2 rules in ATC. First, the cards must be 2.5″ x 3.5″ and second, they may be traded but not sold. I think that the ATC movement, crashed together with the kind of inspirational and motivational messages in MacLeod and Davenport’s art, could lend itself toward the creation of the great experiment in positive networking that could forge new off-line connections between members of the online student affairs community that might otherwise not happen.

You may have noticed that a while back, I posted some random cartoons that I drew on my Facebook business page and on Twitter. This was the mysterious project that I was beginning to work on. And now I need your help.

I’d like to feature artist trading cards designed by readers and other members of the student affairs communities that exist online on this blog. But I want to take it a couple of steps further as well, by not only sharing the art here, but by acting as an intermediary in the creation of potential real life relationships. If you would like to participate, here’s what you need to do:

• Draw an artist trading card with your own original message and art on a 2.5 x 3.5 piece of paper or index card stock.
• Mail the artist trading card, a copy of your current business card (if you do not have one, include a piece of paper with your name, telephone number, physical mailing address, and e-mail address written clearly on it), and a pre-addressed, stamped envelope to Cook Coaching and Consulting LLC, 191 E. Broad Street, Suite 217, Athens Georgia  30601
• When I receive your card, I will scan it, and upload the images to a gallery that will be linked to my Facebook company page.
• In your pre-addressed stamped envelope, I will return to you someone else’s art card and business card, in the hope that you will connect off-line. (Please remember to pre-address and pre-stamp the return envelope!)
• This project will continue through the end of the year (if not longer), and the art contributed to this project will be considered for inclusion in upcoming products, including postcards, posters, online videos, presentations, and a possible motivational book for job seekers in higher education. Ideally, I’d like to choose a few of the best and make some cards that you can send to friends, colleagues and students to help them stay motivated in their search, or to
• All submissions shall become the property of Cook Coaching and Consulting LLC. Artists will not be compensated for their contributions.
• Proceeds from the sale of any products developed as a result of this project will go toward providing free or reduced-cost coaching, resume services and other career assistance to job-seekers  in higher education, and to support other worthy efforts that benefit higher education job-seekers. Updates about proceeds collected, and services/assistance provided will be posted periodically on this site and the Facebook page.