As we come up on the 2 year anniversary of Higher Ed Career Coach, I’ve been working on some changes to increase readership and engagement with existing readers. You’ve probably noticed the Facebook page and discussion boards, and changes in the direction of content, toward practical how-to articles and interview tips, and away from of the more philosophical pieces about higher education and first-person perspectives and reflections. Those won’t go away entirely, but this recent focus has been the result of a couple of things… diving into analytics and seeing what content is getting the most reader response, and asking readers directly what they want to see more of on the site.
The changes are also the result of some ongoing efforts on my part to show my coaching skills and get more business. I’ve been a member for a while now of the Third Tribe Marketing membership site run by CopyBlogger, and I recently joined the Authority Rules conference, to learn how to get more comfortable with marketing by developing ways to market myself authentically.
A big part of this is developing an awareness of how people perceive me and the Higher Ed Career Coach brand. And it’s hard sometimes to separate what you think you’re putting out to the world from how it’s being perceived. So I’m doing a survey during June to find out more about why people visit the site, whether they get what they came for, and what they think about the site and brand.
One person will be selected to receive a $25 Amazon Gift Card once the survey closes on June 30. SurveyMonkey takes care of the selection of the prizewinner and fulfillment. See sweepstakes rules for more details.
To take the survey, follow the link below:
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