There’s a lot of talk in marketing about “branding,” but it’s also useful to look at your job search in a similar light. After all, you are selling your most important product: yourself. For your consideration, here are five articles that explore the concept of personal branding in the job search.
- Kristi Daeda, a Success Coach and Creator of the Career Adventure blog, has many good articles on her own blog, and I regularly read her articles and follow her on Twitter. She offers a great perspectives on how to get feedback from others about your personal brand in an article she wrote for another site, Brand Camp University. Personal branding: It’s not what you say.
- Brand-Yourself.com has a great 10-step Personal Branding Worksheet to help you define “your unique value proposition.”
- There’s a great article at BrazenCareerist.com by Ryan Stephens on why you should “Stay true to your personal brand” during your job search.
- The Personal Branding Blog is a top resource on the topic of personal branding. Spearheaded by Dan Schawbel, the Author of Me 2.0, it has many articles, interviews and tips to help you build you brand. It was hard picking an article to highlight because there are so many good ones, but I settled on “Brand yourself for the job you want in three years” by Katie Konrath.
- Career Rocketeer has a great article exploring the differences between making an effective presentation and effectively conveying your character before, during and after the interview.
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What a great collection of branding resources! “Branding” is a buzzword, but the concepts are sound and really powerful in this environment. Thanks for including me on the list!
Thanks Kristi. It was an easy call. You have some great stuff on your site and I think that job seekers in higher ed can learn a lot from you. I know I have.
What a great collection of branding resources! "Branding" is a buzzword, but the concepts are sound and really powerful in this environment. Thanks for including me on the list!
Thanks Kristi. It was an easy call. You have some great stuff on your site and I think that job seekers in higher ed can learn a lot from you. I know I have.