Why Educators Need to "Get" LinkedIn

LinkedIn is the largest professional network on the internet, with more than 150 million members in over 200 countries and territories, and it adds 2 new users every second. Using the network effectively is a hot topic in business circles, but in my work with clients in higher ed, I get some interesting responses when I encourage them to look into ways to use LinkedIn effectively.

Five things I’ve heard from clients and colleagues recently:

“In Higher Ed, it’s always about what you know, not who you know.”

“I’ve already got tenure. I don’t need to worry about networking.”

“LinkedIn doesn’t really do anything.”

“I don’t need another place to post my CV. It’s on my website, and I can e-mail it to anyone who might need it.”

“I don’t know anyone who uses LinkedIn besides my students, and I don’t see what good connecting with Johnny from my [insert class name here] is going to do me any good.”

If you’ve said any of the above, or have trouble convincing your colleagues to dive into LinkedIn, this infographic might help. I’ve written it to sum up some of my thoughts, in response to the questions above.

Look for more articles and resources on how to use LinkedIn soon! If you really want to really dive in and learn how to use LinkedIn like a pro, check out Lewis Howes’ LinkedInfluence course. (affiliate link). I bought it and found it well worth the money. It gives a great overview of the LinkedIn profile and how to optimize it, and best ways to use groups, applications and other features.

I also offer LinkedIn coaching and profile writing packages, if you are looking for a little one-on-one help. Contact me at sean@higheredcareercoach.com for more information.

Do you have any great LinkedIn tips? Share them in the comment section.