LinkedIn is growing in importance as a tool for professional and small business networking. Here are a few things worth knowing about the world’s second most popular social network.
- The average household income of a LinkedIn user is $109,000, and most of these members are business decision makers.
- LinkedIn has built a registered user base of over 100 million, up from just 32 million in 2008, and is growing at over one person per second.
- LinkedIn’s corporate customers have grown since 2008 to over 4.8 million.
- LinkedIn’s hiring solutions revenue for the first quarter of this year totaled $46.3 million compared to $16.9 million in the first quarter of 2010.
- According to Howes, making money, expanding their businesses, networking, and finding a job are probably the most important reasons the average consumer creates a profile and connects with others through LinkedIn.
- He also notes that, compared to the way businesses have networked and promoted their services in the past, LinkedIn is more efficient and less expensive.
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