by sean@higheredcareercoach.com | Jul 14, 2011 | Job Search, job search tools, Social Networking
You’ve probably heard of LinkedIn. With over 100 million users, it is the world’s largest online professional network, and has captured the attention of professionals and businesspersons who see the potential value of online networking to move forward in their careers and their businesses. But when it comes to “getting LinkedIn,” many don’t understand the how to use it effectively.
So let’s get down to business, and up to speed, with what you need to know about LinkedIn to move forward in your business and career.
The first thing you need to know is that LinkedIn is not simply an online replacement for your résumé. If you only use it that way, you are doing it wrong!
Many of us grew up and started our careers when computers were making their way into businesses and homes, and though we are very competent users of e-mail and office productivity applications like Word, Excel, and Access, it’s hard for us to understand the point of “getting social.” We use our computers to do work!
Using a social network to get work is a separate, but related, skill set. It comes easily to those raised as “digital natives,” who have always been connected to their peers online. For their generation, it’s a basic skill, not a luxury to be learned if you have time. And it does require a lot of work, a lot of consistency, and a lot of “long-haul” thinking.
Let’s dig into some terms now, so we’re all talking the same language.
Social Networking is different from Social Media. Social Media is a publishing medium. You can construct a message and deliver it where it can be found online. It’s a great way to get your one-sided, carefully constructed messages out, in a way that increases brand awareness. Social Networking, on the other hand, is an engagement medium. Like joining the Chamber of Commerce or any other network, it can reap great benefits for your business, but only if you know your network, the people in it, and where your common interests converge.
Social Networking is a very special kind of professional networking, in that it allows “shy networking”-content and competence-based conversations around subjects of common interest. It can be a great equalizer for those who aren’t as comfortable with in-person networking, because it gives them a global platform for showing their “chops,” and get connected to others based on their knowledge, skills and interests.
To get the most out of LinkedIn, you need to put some time and energy into using it effectively. Here are Five Quick Tips for Getting Started:
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Join groups related to your region, industry and niche. Follow the conversations until you are ready to add something, and when ready, jump in! It’s okay to “lurk and learn” for a while, but effective social networking requires that you add to the conversation. Speak up!
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Ask and answer questions. It lets others connect with you as mentors, and people like that. It’s natural to be drawn to people who could use your help. Let other people be your expert mentors every once in a while, too. You’ll be surprised at how answering a few questions or offering support and encouragement can pay off. As in real-world networking, the gains can be exponential and long-lasting!
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Add applications to help you share your knowledge and increase the interactivity of your profile. You can add SlideShare presentations, Behance portfolios, your blog feed, a recommended reading list, and many other utilities. Only add those that you are willing to learn to use fully. Otherwise, you may seem foolish or inexperienced with the technology.
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If you don’t know where to start, just start! Be brave, try new things and ask questions. Those who don’t try new things won’t reap benefits from emerging technology and social networks, while others who do will move forward, onward and outward, toward the new frontiers of business.
My name is Sean Cook, and I am a Career Coach, Organizational Consultant, Writer and Speaker, based in Athens, Georgia. Through my company, Cook Coaching & Consulting, LLC., I help professionals design intelligent strategies for moving forward in their careers and businesses. For more information, connect with me on LinkedIn, follow me on Twitter, e-mail me at sean@higheredcareercoach.com, or just pick up the phone and call me at 706-363-0539.
A version of this article appeared recently in Chambering, the magazine of the Barrow County (Georgia) Chamber of Commerce.
by sean@higheredcareercoach.com | Jul 13, 2011 | Job Search, job search tools, Social Networking
LinkedIn has passed Myspace to become the second-most popular online social network in the U.S., behind Facebook. According to an article this week on CNN, comScore, an Internet analytics firm reported that LinkedIn had 33.9 million unique visitors in June, approximately 500,000 more than the month before.
By contrast, Myspace experienced a drop of about 1.4 million U.S. visitors from May, and Facebook smashes all of them soundly with 160.8 million unique visitors in June.
This doesn’t really surprise me, because I have been using LinkedIn more and more for professional networking, and have been helping clients understand how to use the network effectively. A couple of months ago, I did my first local seminar here in Athens, a half-day workshop on LinkedIn, coupled with an opportunity to get a professional headshot from one of my local clients, Ann Yarbrough.
The seminar went well, and resulted in a few opportunities for me to get my name out in the area. One of the attendees was the publisher of the Chamber of Commerce magazine for the next county over (Barrow), and she offered me a chance to contribute an article. Two representatives of one of the local phone book publishers and they really enjoyed the seminar, and offered me a free ad in next year’s phonebook. And Ann got a free ad and an offer to possibly have her photos on the cover of the phone book, as well. I’ll be offering an online seminar soon on LinkedIn, based on the format of this presentation. In the meantime, I’ll be running articles this week on how to get the most out of LinkedIn.
Tomorrow: Why you need to “get” LinkedIn.
Don’t forget! If you are still looking for a job, I am running a coaching special until July 15! For $300, participants will get 4 coaching sessions, access to online activities, and brief e-mail and phone check-ins for 6 months. The special price for this offer will expire July 15, or when enrollment reaches 20, whichever comes first.
This is the lowest rate I expect to offer on individual coaching this year, and I am planning to raise my regular rates on August 1st, and to change the structure of packages I offer individual clients.
So, if you are still looking for a job, and could use a strategic partner to help you move forward in your career, act now!
Go to the sales page and sign up now for the Summer Coaching Special.
by sean@higheredcareercoach.com | Apr 25, 2011 | Job Search, job search tools, Site News
Social Media has changed the way we look for jobs, network, and do research on our fields of interest. Today, there are many opportunities on the internet to expand your reach, and to leverage the power of your personal and professional networks, but it’s especially important that you have a “socially intelligent” approach to what you are putting out to the world. Now, more than ever, individuals need to be careful about how they present themselves, know what is being said about them, and nurture relationships that enhance personal and professional credibility.
Much is made these days of the topic of “emotional intelligence” and what your EQ implies about your aptitude for certain types or positions and your ability to adapt to new situations and challenges. An increasingly important part of the equation is your “Social Network Intelligence.” This is where emotional intelligence collides with technology and communication, and results in perceptions of your motivations for work, readiness for a new role, adaptability toward new challenges and your general degree self-awareness.
To help you understand the various aspects of “Social Network Intelligence,” and to integrate this concept into your job-seeker arsenal, HigherEdCareerCoach will be offering an online mini-course on “Social Network Intelligence for Job-Seekers” this summer. Enrollment for the first session will be limited to 20 persons.
To find out more about this program, fill out the free “pre-enrollment” form below. When the schedule and cost are finalized, members of this list will receive the first opportunity to enroll. If the course fills from the list, those who cannot be placed will be offered the opportunity to sign up for a waiting list for later sessions.
I hope you will be able to participate in the mini-course. The content I’m developing so far should be really useful and I will be adding some bonuses that will be announced only to members of the list (they’re going to be good!)
by sean@higheredcareercoach.com | Mar 2, 2011 | Job Search, job search tools
Whenever a candidate undertakes a serious, wide-ranging job search, keeping up with job search communications is a major concern. When I was in grad school, the universal tracking methods were a) a sheet of paper in a designated notebook or b) an excel sheet if you had access to a computer (I didn’t back then, at least not on a daily basis.) Today’s job seekers have many more options, and ultimately, it’s easier to stay on top of your search.
The biggest difference for today’s job seeker is access to real-time information available on the internet, using your computer or even your phone. In particular, tools that have been designed to help businessmen keep up with sales and relationship-building, or Client Relationship Management (CRM) can help you streamline your communication strategy and stay on top of your progress in different searches. And many of the best tools are free and integrate with common web applications (most notably Google).
The best of these (in my opinion) is Gist. Recently bought out by Research in Motion (creators of the Blackberry), Gist is a revolutionary tool that aggregates information about your contacts from the public streams that their blogs, Facebook, Twitter, LinkedIn and other profiles put out there on the internet, relate them to any public information about their employers and networks, and allow you to see all of the above, in context with communication you’ve had between these contacts.
Screen grab of Gist's suggestions feature.
There has probably never been a more powerful tool for job seekers. Gist is intelligent, and you help it learn and get better. Each time you log in, it gives you suggestions for new sources of information about your contacts,which you can filter through, confirm, or ignore. It allows you to see communications and meetings between you and your contacts. And it lets you keep notes. All in one place.
Click on the name if a person or company, and Gist will compile a “dossier” for you. Connect Gist to your calendar, and as you prepare for your next interview, you can research your contacts, the company, and others you might be meeting with. You can see that you did indeed send in your latest resume, cover letter, and that all-important background check form. And you can read the latest news on your potential employer and prepare your questions and talking points more effectively.
Gist works well with GMail, Outlook, Firefox, and Chrome, and you can use it on your iPhone or Droid phone, so you can access new information while on the go (like at a placement conference, or on the way to your next interview.)
To some, Gist seems a bit “Big Brother.” I’ll admit that it really brings home the extent of information available out there in the public stream about individuals and institutions. But you have to remember that most of the information it shows is public, and that the rest of it is directly related to communications you’ve had with the involved parties. In this context, think of Gist as a powerful and personalized partner in your job search.
by John Mayo | Nov 3, 2010 | Coaching, Job Search
Part One: Carpet Bombing
My first job search was spring 2008 when I was just about to graduate from the Student Affairs in Higher Education master’s program at Indiana University of Pennsylvania. At that time I essentially carpet bombed the field with job applications; I did a national job search and applied to over 40 institutions. It was too much to organize, it got to be too confusing keeping track of everything and everyone.
I managed to find the funding to attend The Placement Exchange in Boston and ACPA Placement in Atlanta. In all I managed to have 20 conference interviews, for those keeping count, thats about a 50% success rate. I was on my way to … disappointment. I was sitting on cloud nine, I interviewed with almost half of the schools I applied at. Well, those 20 interviews only resulted in two on-campus interviews: Florida State University in Tallahassee, FL and Point Park University in Pittsburgh, PA. In the end I was offered and I accepted an entry-level position at Point Park University. Its ironic that I had to travel to Atlanta to interview with and accept a position from a school that was literally 5 miles from where I was living.
Now after a few years I decided that it was time to start looking for a new job. It was February 2010 and I was in the midst of job searching and this was my second time going the the student affairs job placement process. I knew I did not want to repeat my first experience, 40 applications, 20 interviews and 1 offer. I decided that I was going to narrow my job search to only one region: New England. I started looking at openings and thats when it hit me; I needed to update my resume and cover letter. It had been a while since I had to use my resume so I wasn’t sure where I should start.
Enter Sean Cook
I had been participating in the #SAchat on Twitter and introduced myself to Sean Cook. I learned that Sean had worked at Penn State and that he had just started his coaching business helping others with job searches, interview techniques, updating resumes and much more. Sean started offering a free support group to job searchers. In this group we were able to discuss a lot including expectations for placement conferences, interview dos and don’ts, resume tips and much more. It was during this free group that I decided to retain Sean’s help one-on-one. So I sent Sean a message and said I’ll pay you please help me!
At first I wasn’t sure what to expect. Here’s this guy that says he knows what he’s doing and here I am looking for help. Well it turns out that it was one of the best investments I made this year. I first started by talking about what I was afraid of and what concerned me. Then in our second session we jumped into interview techniques and reviewing my resume. The best thing we did was a mock phone interview. I’ve always felt I was a poor phone interviewer, Sean taught me several techniques to use during phone interviews. During this mock interview Sean asked some questions I have never heard before, some were really thought provoking and some were easy. At the end we talked about my answers and he provided a great critique. About a week later I was able to utilize the skills Sean taught me in an actual phone interview. Armed with these new skills I went into the phone interview confident and at the end I knew I rocked it.
Job Search: Part Deux
The major difference between my first job search and my second was focus. I was able to focus on the geographical area and with Sean’s help I learned to focus my energy on specific parts of the job search and not everything at once. Throughout my ACPA Placement experience and throughout my on-campus interviews I knew I had Sean as a resource, someone I could call for support anytime I needed him. My second job serach experience was so much better than my first. I had less applications submitted, but a higher percentage of conference interviews and more on-campus interviews. Clearly I had a better experience because halfway through one conference interview I was offered an on-campus interview!
One school I interviewed with was Western New England College (WNEC) in Springfield, MA. I had two good conference interviews so i was confident going to my on-campus interview. I arrived the night before my interview, I was picked up at the airport and dropped at the hotel by a WNEC Res Life staff member. That evening I decided to take a taxi to campus to walk around and get a true feel. I jumped in the cab and had a great conversation about the school and the area with the taxi driver. When we arrived at the campus the first think I noticed was the trees and the buildings. I noticed how quintessentially “New England” WNEC looked and felt. As I walked around, I noticed students playing frisbee, tennis, catch and just hanging outside with friends. Brick buildings, gazebos and lawns, these are things my previous campus didn’t have. I knew that evening I wanted to work at WNEC. I was so confident in myself that during my self-paced tour of WNEC I stopped in the bookstore and purchased a school pennant for my collection.
Ultimately I ended up being offered and accepting a job at WNEC. While I did the heavy lifting, by doing the interviewing and applying, it was Sean who helped me build the confidence needed to be successful.
John Mayo, Area Coordinator, Western New England College
John Mayo is the Area Coordinator for Traditional Housing at Western New England College. In addition to residence life, he has experience working in housing operations and student leadership development at very diverse campuses. Like many student affairs professionals, his family still doesn’t understand what he does, so he tells them that he teaches life skills to college students.
John holds a bachelor’s degree in history and a minor in art and military history from Bridgewater State College, a master’s degree in student affairs in higher education from Indiana University of Pennsylvania, and is working towards a second master’s degree in organizational leadership from Gonzaga University
Feel free to follow him on Twitter (@jmayojr) and check out his personal blog (http://johnmayo.me/).
You’ve probably heard of LinkedIn. With over 100 million users, it is the world’s largest online professional network, and has captured the attention of professionals and businesspersons who see the potential value of online networking to move forward in their careers and their businesses. But when it comes to “getting LinkedIn,” many don’t understand the how to use it effectively.
