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Risks and rewards: Playing your own game

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Games are played when you take calculated risks, in anticipation of potential rewards.
So let’s finish out this week’s discussion of game theory, careers and business by examining the risk-to-reward ratio, and how you should figure it out.

If you work with me, you do have some level of risk, because I will tell you outright that I can’t get you a job, and I won’t guarantee that you end up with one. Nothing takes that responsibility off of your shoulders. I can only offer my personal commitment to my clients, and I don’t work with every client who comes to me. I only work with those I feel I can help. To do otherwise just amounts to taking people’s money. And like I said earlier, I’m not motivated by money. I do fear not having it, but in reputational businesses like coaching, you are only as good as two things…your coaching skills and your honest commitment that if you can’t help someone, you’ll return their money. I will.

I’ve been blogging for two years and coaching professionally for year and a half, and so far (knock on wood!) no one has ever asked me for their money back. I’ve offered to return payment to a couple of clients who had a hard time getting jobs, and even offered one client more than once, but so far, I’ve never had to return a client’s payment. I don’t even have a time period on asking for it back. I may some day, but for now, I’m the Land’s End of the coaching world. Satisfaction guaranteed or your money back. Period.

For me, what are the risks and what are the potential rewards?

Well, here is where I’m going to be brutally honest with you about what I’ve risked to get my business and my websites to this point, and what the rewards have been.

Risks:

  • Left a standing position at a great university that I could have retired from.
  • Left all the benefits that came with it, except for COBRA, which expired at the end of last month. Probably the most risky thing I did, because I knew that leaving a group plan might mean that I would lose my health benefits and not be able to get them back, because I have a neurological condition. We have insurance for Sarah and the kids, but I’m having to go through some hoops and am currently uninsured, though I’m hoping that will be done soon, too.
  • I now have to self-fund my salary, pay all my expenses for my home, my life and my business out of savings and income, and now I have a lawyer, more insurance and an accountant. I’m not going to go into numbers here, but let’s just cut to the chase…I’ve spent way more than I’ve made, and I’ve given away at least ten times what I’ve sold. It hasn’t been easy, but I have no regrets. Not one.

Rewards

  • A sense of personal satisfaction when I help people get jobs they want, or into the graduate programs they hoped for.
  • Less stress in my daily life, and almost complete control over my projects and my schedule.
  • More time with my wife, kids, and extended family.
  • More time for community activities, like Athfest, the Athens Half Marathon, and talking with people who interest me, like artists, musicians, writers, small business owners and even the homeless people who hang out on College Avenue in downtown Athens across from Holmes/Hunter Building and the Arch.
  • More time to write, create, philosophize, and stir the pot, to come up with new ideas, crash old ones together, and see where the conversation goes.

Taking a look at all the above, and factoring in what I have spent, versus what I have made, you might be tempted to say I’m not winning. But you’d be thinking about the battle, while I’m thinking about the war, so you’d be wrong. I know what I am fighting to do, and why I am doing it. If you don’t understand that, then maybe you’re not playing the same game.

What rules are you playing by?

The Game I’m Playing: Putting Your Purpose to Work

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In my last post, I talked about game theory and how it informs my view of careers and business, and concluded that I need to do a better job explaining what game I am playing.

Let’s get to it!

If I have a game, it’s called Putting Your Purpose to Work. The point of the game is lifting people up to live according to their purpose, and creating conversations that help organizations change in ways that allow them to do so. Specifically, I am doing this because I know it is needed, and that people like me need it.

I work primarily with educators because we (and society) routinely undervalue what we do, and we normalize it by accepting conventional wisdom and ways of doing things that are just plain wrong. The rules, as we are taught to accept them, limit the potential of those participating in the system, by strictly defining who can or cannot play, who is allowed on certain turf, and what rules apply, whether they make sense or not. Kind of reminds you of the times in elementary school when no one picked you for kickball, right? Well, that happened to me a lot, so I stopped playing kickball.

I played by the accepted rules for a long time, and it was killing me. So I changed the game, I bought my own turf, and I’ve been giving away tickets to the game for the last two years. Attendance has been low (only about 20,000 visits over the last two years), but for most of that time, I was playing it safe (or being overly cautious and driven by fear of bankrupting my family.) I have not been jumping the gate into anyone else’s stadium, I’m not playing their game nor accepting their rules. I’m not borrowing their field, and I’ve brought my own ball. This is a different game, I’m playing to a different audience, and I intend to win. I hope you win, too.

Who has an unfair advantage in this kind of scenario? Some might argue that it’s the established system, the old guard, and those people they accept and embrace as the next era of visionaries. Me, I say “meet the new boss, same as the old boss.” That’s business. That’s institutions. That’s closed-system thinking, which assumes that the only people who can get into the game are those with a ticket, or those who jump the gate.

I don’t need to jump the gate. I have my own stadium. It’s got great loudspeakers, a few loyal fans who get me (you know who you are, and thanks!), some others who seem at least mildly intrigued by what I am doing (even those who are annoyed by it or don’t completely understand it), and the beer’s pretty good over here. (No point in owning a stadium if you aren’t going to serve good beer, I say.)

What’s your game?

Whose rules are you playing by?

Do you intend to win?

If you do intend to win, will it be at someone else’s expense?

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Game Theory 101: Don’t Play Games. Win Them!

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Games are always a part of business, and many times a part of life. Whether you enjoy a game or not depends on a couple of factors:

  • Whether you want to play a game
  • Whether you are playing the same game others are playing
  • Whether you agree with the other players about how the game should be played
  • Whether one side or the other has an unfair advantage (or is cheating)
  • How big the risk is, in comparison to the reward

I’m not a hard-core gamer. I appreciate those who are, and can identify with where they are coming from. I used to play video games quite a bit, but I wasn’t very good at them. Not terrible, just easily bored. I only have a certain amount of energy to put into playing a game, and when I get bored, I usually stop playing and don’t go back to the game for a long, long time–and then more to figure out why I liked it, or to intentionally waste time. So, in most cases, I don’t want to play games (at least not the ones other people are playing.) Tactical exchange bores me easily, because I’m less worried about objectives, and more worried about winning the war.

This is different for me if the game is strategic, but most video games aren’t. They are tactical, and have clear objectives, definite results, and limited rewards. I like that stuff for a little while, but overall, I am a strategic, long-haul thinker, and as a result, people don’t get what I’m doing, because I am often playing another game altogether (a game within the game, or a game I am making up outside of the game.) So it’s about understanding game theory, more than winning a particular game

I also don’t believe that life is a zero-sum game, like poker, where someone has to lose for others to win. I actually think that cooperative games, played over the long haul, can result in unexpected outcomes for all players. The point of playing the game is still to win. But more than one person can win, and it doesn’t have to be at the expense of others.

This doesn’t remove the need to be self-interested and protect your goals. It just means that you don’t have to take something away from others to win. It does reinforce the inherent need to keep others from causing you harm. Like I said before, I generally prefer not to play games. But if forced to play, I do my best to win. And if people go for my throat, I don’t hesitate to fight back, and to do so on my own terms.

In a couple of recent conversations, I’ve tried explaining to people what exactly I am trying to do with my coaching business, programs and websites. They didn’t get it. I had a conversation with another person about these conversations. It was a social setting and this was a friend, so our talk was free-flowing as we had beers with a few others involved in a community organization (Athfest) that I am involved in.

These are the conclusions we arrived at:

  1. I need to do a better job explaining myself and what I do.
  2. Other people probably still won’t get it, because they think I am playing a different game. And…
  3. People will understand what I am talking about in five years, when it’s an established way of doing things, and accepted as common wisdom and common practice.

What game are you playing?

Whose rules are you playing by?

How committed are you to winning?

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Salary Negotiation and Poker: Start With the Hand You’re Dealt: Unique Value Propositions

Salary Negotiation and Poker: Start With the Hand You’re Dealt: Unique Value Propositions

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Salary negotiation is a really hard process, and one of the top concerns of job-seekers in any industry. It’s the “poker round” of the hiring process, where both sides try to set aside their enthusiasm for working together and think in their own best interest, cards closely held to their vest, and wait for the other to either show their hand or fold. It can be gut-wrenching and nerve-wracking, because nobody ever wants to leave money on a poker table.

Before I go any further with this analogy, I want to say a couple of things. First, I am a lousy poker player and in many ways, a lousy negotiator, because I’m not motivated by money. I’m usually motivated by fear of losing money, and a desire to win. And I struggle with both, and can be frustrating to play poker with, as a result. I am usually the one to fold early, and I have a lousy poker face. Other players can usually tell when I have a winning hand, and they will fold early rather than fork over a lot of money. So take my advice about poker and about negotiation at your own risk! I usually end up leaving money on the table, or having others walk away out of sheer frustration.

But come along for a moment, and let’s break this down, using the poker game analogy, because I think many people can relate to it.

When you are dealt a hand in poker, you know what it is, and depending on whether you are playing stud, or draw, you either know your hand outright, or you can make a couple of trade-outs for fresh cards, to see if you can find a hand worth playing.

If you are playing stud poker, you know your hand from the get-go, and can make your bets based on that hand and your perceptions of the moves others around the table are playing, and whether they are betting, calling or holding.

If you are playing draw poker, you may place an initial bet, based on your gut feeling about being able to cobble something together worth doing, and then raise, call or fold, again based on the moves that other players make in response.

In the salary negotiation process, you also have to start with the hand you are dealt. It starts with your Unique Value Proposition. This is the where you describe your knowledge, skills and experience in ways that show your potential fit into a position. The keys to putting together this UVP (also referred to in the business world as a Unique Selling Proposition or USP) is that you have to explain who you are, what you can bring to the table, and why you are the best person to do so.

Let’s put a formula to negotiation, using your Unique Value Proposition:

  • First, describe who you are, in terms of current education, skills and experience.
  • Second, differentiate your education, skills and experience from other candidates.
  • Third, describe, in terms as concrete as possible, the value that you will add to the employer’s bottom line, that others cannot. (i.e., how you will solve their problems.)
  • Fourth, be ready to fold and walk away when the stakes get too high.

As I mentioned before, I am a lousy negotiator and this does affect my bottom line. I’m going to be spending more time in the near term explaining the Unique Value Proposition for this site and for my coaching programs, trainings and consulting services.

In the process, you’ll see content on this site, and the nature of the free and paid programs that go with it, change. I’m doing this for two reasons: so you can clearly see the value offered, and so that I can tweak the business model so that it results in sustainable business. In short, because being a good coach and a lousy businessman isn’t sustainable, and I really want to win, for the sake of my family and all they’ve sacrificed over the last couple of years to help me build my sites and my business.

It’s basic economics in action. Let’s return to what I learned in ECON 201 when I was actually listening to Dr. Benjamin’s lectures in Sirrine Hall my sophomore year at Clemson, when I wasn’t sleeping off the night before, or checking out the cute sorority girls who wouldn’t really even tell me the time of day.

Transactional business is driven by the concept of marginal utility. The success of any business model hinges on the perceptions of price in relation to utility of the product or service. In business transactions, people (including employers) don’t pay for experience. They don’t pay for history or content. They pay for value.

When utility (perceived value) outweighs price (i.e., risk), people will pay more (by upping their ante.) When price (risk) outweighs utility (perceived value), it’s easy to fold and walk away.

Key questions to consider in preparing for negotiation:

  • How are you presenting your value?
  • How are you contrasting your unique value against other options (other candidates, or starting over with a search.) This might also be seen as overcoming objections to price.
  • How comfortable are you in protecting your unique value, by folding (walking away)?

Once you get these points down, you’ll be ready to not only play, but to win.

So are you going to up the ante, call, or fold?

Hate my analogy? Love it? Tell me in the comments!

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QR Codes: Like Poop on Your Résumé

QR Codes: Like Poop on Your Résumé

This week, I’ve been putting out articles on Interview Ecology, and exploring the risks and benefits of introducing the “new and shiny” into the process. We’ve considered whether bringing a iPad into an interview is akin to bringing an invasive species into an eco-system.

This ecosystem approach relies heavily on the idea that anything that distracts or disrupts may destroy the delicate balance of a search process, and bring up dissonance in respect to person-environment fit, resulting in a candidate not getting a particular position.

Which forces me to bring up a particular pet peeve of mine: the all-the-sudden popular and ugly-as-sin QR code. I hate them, because like many fads, most people rushing to use them don’t understand how to make sure they add value to the experience. In general, I feel that most people might as well take a poop on their résumé as put one of these on it, because adding a QR code without adding something of value to the “interview ecosystem” is well…just a load of crap.

I’m already anticipating the response from candidates and tech geeks who think these things are cutting edge and allow a new layer of interactivity that wasn’t possible before. Well, I call bullshit. Scanning these blotches into a smartphone just allows lazy people to avoid typing a URL into their browser, as if the 20 seconds of time spent doing so will add up, like all the partial pennies Richard Pryor dumped into his bank account in Superman III, and will result in the résumé screener having a richer, more exciting , and complete view of the candidate.

Bullshit. Bullshit. BULLSHIT.

The same can be achieved by pointing someone toward a regular URL or hyperlink. QR codes only add new functionality to a paper résumé, which you probably aren’t viewing anyway. And anyone with half a salt lick of sense in their head can run a long URL into an URL shortener. So if space on the résumé is your major concern, that’s no argument, either.

Now, I will admit upfront to being a résumé geek and a purist. I don’t believe all the hogwash people throw around about résumés going away. Advances in technology and social media are just changing how they are delivered. And nothing takes away from the basic truths at play:

  • Your résumé needs to be targeted toward your industry, level of experience, and the level of position you are seeking.
  • It needs to be scannable (visually scannable)
  • There has to be a sense of logical and visual flow that draws a reader in, and keeps them reading and scanning. And…here’s the big one…
  • It needs to be attractive and not full of distracting bullshit.

I had a client recently work with me on his CV and he had a QR code on it, at top right. I asked him why it was there. He replied that he wanted to show himself as cutting edge and tech savvy. So I asked him where the QR Code goes, and what value was added by putting it on there. And…wait for it…it went to an online pdf copy of his CV!

We talked a bit and I told him I didn’t see the point of having it there, if it only went to his CV. He was really tied to keeping it there, so we came to a compromise position. He had also been updating his LinkedIn profile, which had some great recommendations on it, and some other links to relevant information. So we decided to point it there, because doing so added some value to the equation. The result: the QR code went from being poop on his résumé to being rich compost instead.

My criticism of his strategy should not be equated with a critique his level of technical savvy or his readiness for the type of job he was applying for, and I’ve told him as much. In fact, I think he’s a great candidate, or I wouldn’t be working with him. I don’t work with clients I don’t believe in, because that’s not fair to people on either side.

Ultimately, I’m grateful for the perspectives his situation has given me, and what it allows me to share with you.

Here are the big take-aways:

  • New technology is great, and showing comfort with it is just fine. But using tech badly could actually hurt your candidacy. Make sure that your use of technology is appropriate and that there is a clear point to using it (like adding interactivity or pointing to recommendations or portfolio work.)
  • If using a new way of doing things distracts from your design, content or flow, you really need to weigh the risks of using it against the value added. And if you can’t do this on your own…
  • It pays to talk this sort of stuff out with a trusted friend, advisor, or career coach.

What do you think? Tell me in the comments.

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