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Keywords to Include in Your Higher Ed Resume or CV

Keywords to Include in Your Higher Ed Resume or CV

When it comes to crafting a resume for higher education positions, it’s essential to go beyond just listing your experience and degrees. Think of your resume as a strategic tool that needs to impress both Applicant Tracking Systems (ATS) and hiring committees. These committees are on the lookout for specific keywords that highlight your core competencies and align with their institutional priorities.

By incorporating the correct terminology, you can boost your chances of making it to the interview stage. So, get ready to fine-tune your resume and make it not just informative, but compelling! Your future in academia might depend on it.

Why Keywords Matter in Higher Education Resumes

When it comes to landing a position in Higher Education, it’s all about speaking the language of academia. Using the right keywords not only shows that you’re in tune with the environment, priorities, and culture of your potential employer, but it also gives your resume a competitive edge.

These keywords are essential for navigating the intricate web of Applicant Tracking Systems (ATS), which HR departments use to sift through hundreds of applications. Make sure your application stands out by demonstrating your familiarity with the academic landscape!

Below you will find a list of common categories and keywords you can include on your resume. It’s a long list, but it’s not all-inclusive. The best place to search for keywords is in your target job description. These are terms I often include in client resumes, and they are some good skills to start with, as you create your resume. Good luck!

Top Categories of Keywords for Higher Ed Resumes

Teaching & Learning

  • Curriculum Development
  • Instructional Design
  • Student Engagement
  • Learning Outcomes
  • Assessment Strategies
  • Lesson Planning
  • Classroom Management
  • Experiential Learning
  • Workshop Facilitation

Student Success & Support

  • Academic Advising
  • Counseling Center
  • Health Services
  • Career Services
  • Internships
  • Study Abroad
  • International Student Services
  • Student Activities
  • Event Management
  • Student Development
  • Student Conduct / Judicial Affairs
  • Restorative Justice
  • Code of Conduct / Honor Code
  • First-Generation Student Support
  • Retention Initiatives
  • At-Risk Students
  • Inclusive Pedagogy
  • Tutoring
  • Communication
  • Empathy
  • Relationship Building
  • Problem Solving
  • Conflict Resolution
  • Mediation
  • Crisis Management
  • Event Management
  • Facility Management

Student Services

  • Admissions
  • Bursar
  • Financial Aid
  • Registrar
  • Student Accounts
  • Billing
  • Student Records
  • Contracts

Research & Scholarship

  • Assessment
  • Benchmarking
  • Grant Writing
  • Institutional Review Board (IRB)
  • Sponsored Programs
  • Research Compliance
  • Human Subjects
  • Scholarly Publications (Thesis, Dissertation, Journals, Books, etc.)
  • Research Collaborations
  • Data Analysis
  • Reporting
  • Conference Presentations
  • Media Appearances / Media Mentions
  • Qualitative Research
  • Quantitative Research
  • Metrics

Leadership & Administration

  • Strategic Planning
  • Annual Reports
  • Accreditation
  • Change Management
  • Program Management
  • Project Management
  • Cross-Functional Teams
  • Committees
  • Partnerships / Collaborations (Departments, Divisions, Community Organizations, Government, Non-Profits, etc.)
  • Board of Trustees
  • Budgets / Budget Administration
  • Governance
  • Policy Development
  • Supervision
  • Performance Management
  • Mentoring
  • Mission & Vision Development
  • Standards / Standard Operating Procedures / SOPs
  • Institutional Effectiveness
  • Emotional Intelligence (EQ)
  • Emergency Response
  • Recruiting / Recruitment

Advancement & External Relations

  • Alumni Relations / Alumni Affairs
  • Community Outreach
  • Corporate Relations
  • Development
  • Donor Relations
  • Fundraising
  • Government Relations
  • Legal Affairs
  • Public Relations
  • Regulatory Compliance (ADA, FERPA, Title IX, EEO, etc.)

Diversity, Equity, & Inclusion (DEI)

  • Inclusive Excellence
  • Multicultural Programming
  • Equity Initiatives
  • Accessibility
  • Community Engagement
  • Cultural Sensitivity
  • Intercultural Communication
  • Culturally Responsive
  • Bias Mitigation
  • Employee Resource Groups
  • Campus Climate
  • Learning Environment
  • Work Environment
  • Stakeholder Engagement / Stakeholder Relations

Auxiliary & Business Services

  • Athletics
  • Bookstore
  • Campus Dining / Food Services
  • Catering
  • Housing / Residence Life / On-Campus Living
  • Marketing
  • Public Safety
  • Parking
  • Recreation / Intramurals
  • Document Services / Printing Services
  • Purchasing
  • Human Resources
  • Training / Training & Development
  • Facility Management

Technology & Innovation

  • Learning Management Systems (LMS) – Blackboard, Canvas, Moodle, Etc.
  • Online Course Design
  • Educational Technology
  • Data-Informed Decision Making
  • Virtual Learning Environments
  • Database Management
  • User Experience (UX)
  • Dashboard Development
  • Social Media Management
  • Google Analytics

Common Software and Web Platforms

  • Microsoft Office – Microsoft Word, Excel, PowerPoint, SharePoint, Teams, Microsoft 365
  • Google Apps (Google Workspace) – Google Docs, Sheets, Slides, Google Drive, Google Classroom
  • Design – Canva, Figma, Affinity Designer, Adobe Creative Suite – InDesign, Adobe Illustrator, Photoshop, Acrobat, Acrobat Reader, etc.
  • Meeting Platforms – Zoom, Google Meet, WebEx, Skype, GoToMeeting
  • Website Development: HTML, WordPress, Squarespace, Wix
  • Data Visualization – Tableau, PowerBI, Qlik, Google Looker
  • Data Collection and Management – Qualtrics, Access, SurveyMonkey, TypeForm
  • CRM: Slate, Salesforce Education Cloud, Ellucian CRM, Element 451, TargetX
  • Student Information Systems – Ellucian (Banner, Student), Workday Student, Jenzabar One, Salesforce Education Cloud, PeopleSoft Campus Solutions
  • Housing & Residence Life Platforms: StarRez, Entrata, eRezLife, Roompact, Creatrix Campus, SpaceBasic

Other Common Keywords

  • Adaptability
  • Analytical Mindset
  • Growth Mindset
  • Attention to Detail
  • Collaboration
  • Coordination
  • Critical Thinking
  • Time Management
  • Customer Service
  • Teamwork
  • Leadership
  • Team Leadership
  • Operations
  • Planning
  • Organizing / Organizational Skills
  • Continuous Improvement / Process Improvement / Process Optimization
  • Alignment
  • Negotiation
  • Assess(ed)
  • Manage(d)
  • Create(d)
  • Implement(ed)
  • Execute(d)
  • Develop(ed), Development
  • Critical Thinking
  • Increased
  • Decreased
  • Drove / Drive
  • Facilitate
  • Create(d) / Creative / Creativity
  • Networking
  • Present(ed) / Presentation(s)
  • Flexible
  • Work Independently / Minimal Supervision / Self-Directed/ Self-Motivated

How to Use These Keywords Effectively

  • Mirror the job posting: Adapt your resume by weaving in the exact terminology used in the description.
  • Be authentic: Only use keywords that accurately reflect your skills and experience.
  • Show impact: Combine keywords with measurable achievements (e.g., “Led curriculum development initiative that improved retention rates by 12%”).
  • Balance ATS and human readers: Don’t overstuff your resume; ensure it reads naturally and flows smoothly.

Final Thoughts:

Unlocking the next step in your higher education career begins with the right keywords—your ticket to capturing attention and making your resume shine. By crafting your document with intention and authenticity, you not only meet the expectations of today’s institutions but also showcase the unique value you bring. Approach your job search with confidence, knowing that each strategically chosen word brings you closer to new opportunities and professional growth. You’ve got this!

Great Resources for Higher Education Career Advice

If you would like this article as a handout, please support Higher Ed Career Coach by purchasing a PDF version below for $1.

Keywords to Include in Your Higher Ed Resume or CV

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Keywords to Include in Your Higher Ed Resume or CV

When it comes to crafting a resume for higher education positions, it’s essential to go beyond just listing your experience and degrees. Think of your resume as a strategic tool that needs to impress both Applicant Tracking Systems (ATS) and hiring committees. This document includes common categories and keywords you can include on your resume. If you would like to support this site, buy this document for $1.

Work with Sean Cook – Intelligent Career Strategies for Higher Education Professionals
. I help higher ed professionals take control of their careers with tailored services including resume and CV development, LinkedIn profile optimization and networking strategy, interview coaching, and one-on-one career guidance. Whether you’re pursuing advancement in academia or exploring opportunities beyond the campus, I provide the tools and strategies you need to thrive in today’s competitive job market. For more information, visit https://www.seancook.net/. You can read recommendations from previous clients on my LinkedIn profile at https://www.linkedin.com/in/seanccook/. To schedule your complimentary 30-minute consultation, please use the Calendly widget below.

Is Working in Higher Ed Still Worth It? Navigating Career Stability in a Shifting Academic Job Market

Is Working in Higher Ed Still Worth It? Navigating Career Stability in a Shifting Academic Job Market

The question of whether working in higher education is “worth it” has never been more complex. Academia has long been considered a bastion of stability—a place where skilled educators and administrators could build long, secure careers.

Today’s shifting landscape, marked by declining enrollment, funding hurdles, and a rapidly changing academic job market, has many educators and administrators questioning whether the traditional promise of a secure career still holds true. This shifting reality raises pressing concerns and makes the future of careers in higher ed feel more uncertain than ever before.

According to the Bureau of Labor Statistics, employment of postsecondary education administrators is projected to grow 3 percent from 2023 to 2033, slightly below the average for all occupations at 4%. On average, about 15,200 openings for postsecondary education administrators are projected each year from now until 2033. At the current pace, only 6,200 new positions are expected to be added by 2033. In contrast, the BLS projects that the growth of other management occupations during the same period will be double that rate, at 6%, resulting in 227,600 new positions. For context, the total number of postsecondary education administrators in the U.S. in 2023 was 216,400. For educators ready for a change, the opportunities are out there.

The Erosion of Traditional Stability.

Tenure-track positions once represented the gold standard in job security. Today, institutions increasingly rely on adjunct faculty and temporary contracts. This trend, driven in part by budget cuts and institutional restructuring, has created uncertainty about job security, even for those with long-established roles.

According to “data snapshot” in Academe Magazine, the U.S. academic workforce has undergone a significant shift, transitioning from a majority of full-time, tenured, or tenure-track faculty to a primarily contingent workforce. This includes full-time non-tenure-track instructors, those in positions with no tenure system, and part-time faculty. In Fall 2021, over two-thirds (68 percent) of faculty members at U.S. colleges and universities held contingent positions, compared to about 47 percent in Fall 1987. Furthermore, nearly half (48 percent) of faculty members were employed part-time in Fall 2021, up from about 33 percent in 1987. Only 24 percent of faculty members held full-time tenured appointments in Fall 2021, down from about 39 percent in Fall 1987. This shift underscores the need for professionals to be adaptable and open to new opportunities.

Opportunities Hidden in Uncertainty.

While volatility poses challenges, it also brings new opportunities. Higher education is evolving to meet the needs of an increasingly diverse student population and a technology-driven landscape. For instance, in 2021, 61% of college students enrolled in at least one online class, with 28% taking courses exclusively online. This trend indicates a growing demand for professionals skilled in online learning

Similarly, technological advancements, shifting demographics, and changing economic conditions are driving the need for analysts who can evaluate trends and develop strategies for student enrollment and retention.

As higher education institutions rely more on data to enhance student outcomes, optimize resource allocation, and improve overall efficiency, the demand for Institutional Research Analysts is projected to grow by 23% by 2033.

The Importance of Transferable Skills

Transferable skills are your secret weapon in the ever-changing job market. These are abilities and knowledge that can be applied across various roles and work environments. Examples of these skills include communication, problem-solving, leadership, and adaptability. Employers highly value transferable skills because they demonstrate a candidate’s potential to succeed in different positions and handle new challenges effectively.

In today’s ever-changing job market, adaptability is crucial. Many skills developed in academia, including critical thinking, project management, research, and communication, easily translate into roles in corporate, nonprofit, and government sectors. Identifying and promoting these abilities can significantly broaden career opportunities beyond the campus gates.

Questions to Ask Yourself

  • Am I prepared to pivot if my role changes or disappears?
  • What skills do I have that are in demand outside academia?
  • Does my current position align with the future direction of higher ed?

Final Thoughts

Higher education can still be “worth it” for professionals who are proactive about career planning, continually developing their skill sets, and open to exploring roles both inside and outside the academy. The crucial point is not to rely on the old promise of security but to create your stability through strategic career management.

References:

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Postsecondary Education Administrators, at https://www.bls.gov/ooh/management/postsecondary-education-administrators.htm (Accessed 12 Aug. 2025).

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Top Executives,

at https://www.bls.gov/ooh/management/top-executives.htm (Accessed 12 Aug. 2025).

Colby, Glenn. “Data Snapshot: Tenure and Contingency in US Higher Education.” Academe Magazine, www.aaup.org/academe/issues/spring-2023/data-snapshot-tenure-and-contingency-us-higher-education. Accessed 12 Aug. 2025.

National Center for Education Statistics. (n.d.) Fast Facts: Distance Learning. Retrieved August 13, 2025, from https://nces.ed.gov/fastfacts/display.asp?id=80#:~:text=Distance%20education1%20courses%20and,remained%20higher%20than%20fall%202019.

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Operations Research Analysts,

at https://www.bls.gov/ooh/math/operations-research-analysts.htm (Accessed 12 Aug. 2025).

“Unleashing The Potential: Transferable Skills Explained In English.” Proceffa, 15 Apr. 2023, proceffa.org/unleashing-the-potential-transferable-skills-explained/. (Accessed 12 Aug. 2025).

Garganta, Rosemarie G. “From Job to Job: The Power of Transferable Skills in Career Transitions.” Columbia University School of Professional Studies, https://careerdesignlab.sps.columbia.edu/blog/2024/10/03/from-job-to-job-the-power-of-transferable-skills-in-career-transitions. (Accessed 12 Aug. 2025).

Some Great Resources On Pursuing a Data Science Career

Some Great Resources On Pursuing a Data Science Career

Photo by Pixabay on Pexels.com

Data Science is one of the fastest-growing career fields.

The Bureau of Labor Statistics projects 35.8% employment growth for data scientists between 2021 and 2031. In that period, an estimated 40,500 jobs should open up. The median salary for a data scientist in the US is $100,910.

My friend Adam Ross Nelson, 📊 Data Science Career Services has a coaching program for established professionals wanting to pursue careers in data science. And he has written a book.

 Check out what he has to offer: 

How to Become a Data Scientist: A Guide for Established Professionals
by Adam Ross Nelson (Author)
Amazon Link: https://a.co/d/egxA1p
Adam Ross Nelson on LinkedIn: https://lnkd.in/gfYDTSjt
His Website: https://lnkd.in/gAcBDn4c

#career #careers #coaching #datascientist #datascience

 

Job Seeker Resources: Habits and Tactics

Job Seeker Resources: Habits and Tactics

Job Seekers: Read the resources or download the PDF below.

In my work, I have found that clients often ask very similar questions about how to approach certain parts of their job search.

 Sometimes, I write long email replies that I should turn into posts here or on my website. And then I customize an answer to the same question later. It takes a lot of time and isn’t very efficient.

I also find myself too bogged down to blog anymore. So I have taken some time to accept that I need not reinvent the wheel every time I’m asked a question. Also, there are so many good articles on the web that answer the questions effectively.

My new strategy is simple. I started making resource handouts with URLs for articles that answer common questions.

Sometimes people have a hard time keeping their job searches moving. Here is a new resource I made with articles about maintaining progress, dealing with emotions during a job search, and different approaches a jobseeker can take when searching.

#jobsearch #jobseeker #habits #tactics #careercoach #careeradvice #email #jobsearch #writing #coverletters #inquiryletters #followup

The text of the PDF and links are also included below.

Job Search Habits and Tactics

Tips to Keep Making Progress

5 Ways to Keep Your Job Search Progressing Despite A Shifting Market by Jessica Hernandez
https://www.linkedin.com/pulse/5-ways-keep-your-job-search-progressing-despite-jessica/?trk=pulse-articl

Five Steps You Can Take To Keep The Job Search Moving Forward Today by Scott Singer
https://www.insidercareerstrategies.com/blog/five-steps-you-can-take-to-keep-the-job-search-moving-forward-today

#OfficeHours: How to Get a Stalled Job Search Back on Track by Amanda Augustine
https://www.topresume.com/career-advice/how-to-get-a-stalled-job-search-unstuck

3 Great Activities To Keep Your Job Search Moving by Jessica Holbrook Hernandez and Aaron Sanborn
https://www.workitdaily.com/job-search-activities

Job Searching? 4 Steps To Take Before Diving In by TandyMGroup
https://blog.tandymgroup.com/career-job-search/job-searching-4-steps-to-take-before-diving-in/

14 Proven Job Search Tips for Finding a New Job [FAST!] by Yuri Khlystov
https://jobsandcareer.tips/job-search-tips-for-finding-new-job/

Dealing with Your Emotions

9 Tips to Help Reduce Job Search Anxiety by Jennifer Parris
https://www.flexjobs.com/blog/post/conquer-job-search-anxiety/

9 Tips for Finding Motivation for Your Job Search by Indeed Editorial Team
https://www.indeed.com/career-advice/finding-a-job/motivation-for-job-search

How To Stay Positive During A Long And Exhausting Job Search by Jack Kelly
https://www.forbes.com/sites/jackkelly/2020/08/17/how-to-stay-positive-during-a-long-and-exhausting-job-search/?sh=2faf8cb77991

5 Ways to Stay Motivated in Your Job Search by Rachel Parnes
https://www.linkedin.com/business/learning/blog/job-seeking-tips/5-ways-to-stay-motivated-in-your-job-search

Job search depression is real: Here’s how to overcome it by Maggie Wooll
https://www.betterup.com/blog/job-search-depression

Different Ways to Approach Your Search

9 Ways to Find a New Job by Janet Fowler
https://www.investopedia.com/financial-edge/0711/9-different-ways-to-find-a-new-job.aspx

The Job Search Process: 10 Tips on How to Land Your Dream Job (+3 Resume Examples) by Jenny Romanchuk
https://blog.hubspot.com/marketing/job-search-process

This Is How You Get on a Headhunter’s Radar (and Find Awesome Jobs) by Christopher Taylor
https://www.themuse.com/advice/this-is-how-you-get-on-a-headhunters-radar-and-find-awesome-jobs

Job Search: How To Find a Headhunter in 6 Steps (With Tips)
https://www.indeed.com/career-advice/finding-a-job/how-to-find-a-headhunter-to-get-you-a-job

This resource sheet was up to date as of January 11, 2023. If you find that any links are incorrect or no longer available, please email sean@seancook.net so I can correct the document or find new resources.
© 2023 Cook Coaching & Consulting, Athens, GA

 

Download a PDF of This Resource

Filtering: The Enemy of Career Progress

Filtering: The Enemy of Career Progress

In my practice, I find myself working most often with people who have great passion, talent and commitment, but have stalled in their career tracks because of self-limiting beliefs, and because of what I describe as faulty approaches to “filtering.” People can have a few kinds of faulty career filters that get them stuck in their tracks. The first faulty kind is the filter that screens too many thing out, and the second is the one that lets too many things in. Both can leave you dead in the water. The key, I think, is to fine-tune your filtering process, so you can let enough options pass through, without having too many random options that lead you down blind alleys, toward disappointment and eventually, despair.

The first kind of filter is caused by self-limiting beliefs. If you find yourself thinking or saying any of the following, you may be over-filtering.

  • I think I’d like the job, but I probably can’t do that.
  • There’s going to be so much competition for that job. They won’t consider me.
  • I’m sure there’s an inside candidate, so why bother applying?

The second kind of filtering really isn’t filtering at all. It’s what I call “shotgunning.” Basically, any option is seen as a good option. Instead of aiming for a particular target, you choose a general direction and apply for everything you see. This may result in interviews, but is less likely to result in jobs that are a good match.

The point of filtering something is to get to its purest possible state, leaving only the best parts in the final product. When it comes to career planning, the point is to filter out options that “muddy” the picture, and leave both you and your potential employer with a crystal clear view of your best qualities.

How, then, can you keep the right things in and the wrong things out of your career plan? By applying the right kinds of filters. The five I suggest you concentrate on are the same ones most recruiters will apply in considering a candidate: Education, Experience, Achievements, Motivation and Fit. In this series, we will explore the best ways to apply these filters toward your career planning and job search efforts.

How are you “filtering” opportunities into or out of your career plan? Share your thoughts in the comments.