by sean@higheredcareercoach.com | Jun 30, 2011 | Career Skills, Student Affairs, transferable skills, Uncategorized

Understanding how skills you have gained in one position will benefit you in another is critical to anyone seeking career advancement. I serve on the steering committee for a local non-profit organization, AthFest, which plans the local music and arts festival each summer, the Athens GA Half-Marathon in the Fall, and year-round art and music education events for local children. The festival was last week and I put many of the skills I gained working in Student Affairs to good use.
Candidates will often be asked to give examples of times when they planned a program, dealt with a difficult person or situation, or responded to a crisis. This week, I will give some examples from my recent experiences during AthFest. I will do my best to explain them in a loose P-A-R (Problem-Action-Resolution) style, to emulate the way that candidates should use in their interviews.
Part 1: Event Planning and Coordination
The AthFest Music and Arts Festival is a multi-day event, featuring an Artist Market with over 50 vendors, a business and food area with about the same number of vendors, two main stages, two beer tents, a kid’s festival with inflatables, arts and crafts, a comedy night, a film festival and music video awards, and a “club crawl” with over 150 bands during the week of the festival. Planning for the festival occurs year-round.
Problem: Select Approximately 50 artists, Assign Booths Spaces and Keep Them Happy
I serve as the Artist Market Chair. In this capacity, I recruited 2 jury members to review artist applications, and facilitated the jury process using online resources (mostly Google Apps) due to the difficulty of coordinating schedules.
Actions:
- I fielded a few hundred inquiries, some of which were clearly not fine art, but commercial products, hobby crafts, or materials made by persons other than the applicant. These I notified of their status, and forwarded to the business vendor contact.
- From the rest, we reviewed submissions, debated each on their merits, and accepted over 50 artists to exhibit their work in 47 tent spaces. I coordinated the notification of the artists, their payments to the festival, and their assignment to particular booth spaces, taking into account special requests, and trying to vary the assignments so that artists were not directly beside or across from their direct competition.
- I also worked with the business vendor chair and her team to keep business vendors separate from the artist market, and to ensure that we maintained legally mandated fire lanes and points of entry and exit. I coordinated the timing and flow of artist and vendor loading and unloading, traffic control and barricade passes.
- During the festival, I worked with two judges to select award recipients and managed all aspects of the market, and other festival “duties as assigned or became necessary.”
Experiences from Student Affairs Used:
- Jury: My experience serving on award and scholarship committees in Residence Life and at the Smeal College of Business served me well. It’s always interesting to see how groups come together to work out a process for reviewing applications. I worked with my fellow Judges Pat McCaffrey and Susan Staley to review artist applications and the art samples submitted. I scanned samples of the art and saved pdf files to a Google Docs space and set up a Google spreadsheet for the judges to enter their thoughts. Working from there, I coordinated an e-mail conversation and we accepted some artists, and referred the rest to our business vendor contact, in case they still wanted to show their wares, outside of the juried market.
- Booth Assignments: I met with our talented intern, Regan Mulcrone, who did a CAD drawing of the festival using Google Sketchup. We created 3 zones for the booths and designated them according to their placement on upper Washington Street, the area of the festival where all of the Artist Market and KidsFest would be located. During the assignment process, we varied assignments by categories and tried to assure that artists were not right by their direct competition. These are skills I developed in helping with Involvement Fairs, Career Days and of course, roommate assignments.
- Traffic Control: At Penn State, I was responsible for a while for Residence Life’s Welcome Week events and for a time, I was directly responsible for managing the logistics involved with getting about 6,500 first-year students, their 240 RAs, nearly 500 Welcome Week Leaders, and the appropriate professional staff to their hall meetings and hall dinners, and then over to the President’s Convocation, and after that, to Late Night Penn State, our alcohol-alternative programming. I was the first person in the history of the event to get all these people to the Bryce Jordan Center on time, so that President Spanier could start his dog-and-pony show, and so that Residence Life could be praised for managing the process, instead of roundly criticized for not doing so. I am extremely proud of that accomplishment, and of the fact that the model I designed is still being used. It has been modified a bit, but the larger framework I built still stands. And Residence Life doesn’t get slammed anymore for being late to the President’s party.
Some Take-Aways
- Everything you do teaches you something worthwhile, if you remember it and can integrate it into your skill set.
- Your ability to appreciate the skills you have gained and to apply them in new ways is critical toward success in any position.
- Even things that seem to be minor accomplishments, 0r footnotes in your career history, can hint at areas of expertise you might develop and apply later in your career.
Questions
- What transferable skills have you gained from your work in Higher Education?
- How can you explain your experience in ways that show that you appreciate the skills you have gained, and are ready to apply them?
- How do you explain your ability to get results?
- Do you have appropriate examples of your experiences to discuss in your interviews?
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by sean@higheredcareercoach.com | Jun 24, 2011 | Career Skills, Coaching, Higher Education, life purpose, Site News, work/life balance

How many times in your career have you faced a decision where there was a good job in front of you (maybe even offered to you) and you knew it was a terrible fit, or that the benefits outweighed the costs? This has happened several times to me, and luckily, in most cases, I had the good sense to walk away.
In those cases when I didn’t, though, I took a job and was miserable. It’s also happened that I took jobs and the jobs changed, or my interests changed at a different pace than the jobs (or institutions) adapted to change. In cases like these, it’s best to know what you are not.
In this vein, I want to clearly describe what I am not, and what Higher Ed Career Coach is not.
- I am not strictly a professional blogger. First and foremost, I am a professional career coach, organizational consultant and speaker. The blogging supports the dissemination of my ideas, of my perspectives on career strategy, and serves as a marketing vehicle for my coaching programs and services (individual and group coaching, webinars, information products, etc.)
- I am not an advertising professional, and this is not a “job search” site. You cannot find job listings here, and I have no intention of becoming a job board, in part because that is a saturated market, and in part because I believe that sector of the advertising marketplace is dying, as the web 1.0 model of “job boards” is being replaced by social advertising.
- I am not a conventional information marketer. I am an educator and a coach. Anything I sell through this site will be:
- Educational (i.e., based in philosophy but instructional in nature and delivery)
- Reflect my personal and professional perspectives as a reformed educator, critic, strategist, and an educational reformer (i.e., an outsider from the inside, now looking back in, and commenting on what is good and what is broken)
- Concerned with convergence of ideas, lessons from other industries and fields, and real-world factors, including economic factors, political concerns, and the environment.
- Intelligent, in that readers can expect articles to be generally written at or above the college reading level. My assumption as publisher is that my readers are smart, not easily confused, and engaged in the development of coherent and well-rounded perspectives on a variety of topics. The Flesch reading ease score for all submissions is available to me as editor and publisher, and most articles on the site rate as “difficult” or above. Articles are not revised for that reason, as long as uses of grammar and spelling are appropriate. Articles appearing here assume that the reader is an academic professional, member of the faculty, or someone capable of functioning in those capacities, so articles will not be “dumbed down.”
- Social, in that topics that relate to social networking and intelligence, and how they play into job searches and career planning, will be regular features. Understanding how to create a socially intelligent career strategy is a core concept of this site, and in most cases, coverage of other topics will also include ways to approach those topics in socially intelligent, relevant and appropriate ways.
- A good-humored, good-natured and personal brand. I want this site, and my corporate brand to reflect my values and the values of everyday educators who work in the trenches and persevere in living lives of service and commitment, despite the many and growing challenges of modern higher education.
The site’s values are drawn from the well of my experience, my commitment to the core values mentioned above, and my belief that the best answers are rooted in how individuals, institutions, businesses (including independent small businesses like my own), and personal learning networks work together to raise the collective intelligence of our society and mobilize change through social action.
To be most effective, we need to have a sense of humor as well as a sense of commitment, a belief in the good intentions of others, met with our own good intentions, and brought to life and to action by the power of personal relationships, common interests, and common goals, and not dictated by traditional methods of business, most importantly closed networks, claims on personal ownership of collective public information, and the sheer pursuit of financial gain at the expense of competitors and the public good.
My financial goals for this site are simple and rooted in the American dream. I want to support my family and spend time with them, support my profession and be able to criticize it, so that it can change and grow. I want to have good conversations with intelligent, kind, committed people. And one day, I want to be able to retire and play with my grandchildren and work in the garden, without being a shriveled up husk of a man, spit out by a system that didn’t understand him and never valued his contributions appropriately. (Which is where I was headed, if I had stayed at Penn State.)
As I mentioned, it’s never been about money. It’s always been about passion for ideas, service to the greater good, and helping people like me live lives of purpose and authenticity
Hopefully this article, and others published recently have cleared up for you what this site is and is not about, and who is or is not responsible for the content herein. If you like the ideals that this site is committed to, please keep reading and join the conversation.
If you are looking for intelligent career strategies to help you move forward in your career, and intelligent ideas for solving the problems of higher education, and you don’t mind the contrarian views, crusty language and occasional humor, then Higher Ed Career Coach is the site for you.
If you just looking for position listings, or run-of-the-mill career advice, visit a job board like HigherEdJobs or Monster.Com, a university human resources page, or LinkedIn.
That’s where I would go, if I were looking for a job, instead of planning a social revolution.
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by sean@higheredcareercoach.com | Jun 23, 2011 | Career Skills, Higher Education, life purpose, Site News

In any job search, and indeed, any business, an understanding of convergence will help you to contrast yourself from the “competition.” Potential employers or potential clients need to understand how you are different, but they will make decisions based on perceptions that you are a better fit for their needs, or a better value for their budget. To stand out, you need to explain your Unique Value Proposition, and start building your personal brand in alignment with it. This makes it clear where their needs converge with your own. This point of convergence is your potential point of agreement. I’d like to share the approaches I have taken, and open up a conversation about how to differentiate yourself from competitors.
When it came time to put some names to things, I began researching potential site names, to make sure that I could contrast myself against others trying to reach the same market. I followed the advice of several well-known bloggers and began by searching for preferred names and seeing which ones were already taken. Then I searched on terms that might mean something similar, but were not taken.
Then I combined related terms to come up with a new semantic term that did not have any results or competition. This is called working from the “long tail.” The idea is that by creating a convergent idea and a new term to go with it, you can stake out some digital claim to use of the new terms, and work to connect deeply with a smaller market. This was the case for “higher ed life coach” and “higher ed career coach” in July 2009, so I moved ahead on registration.
I had already eliminated many options because they were already taken, or seemed similar to names that already existed. I would have loved to use the words “college” or “student affairs” in my site names, but most of the good names were taken. I thought about other terms that might be appealing and settled on “higher ed.” This made sense because it was not well-worn digital ground, and because few people outside of the career field referred to the field as “higher ed,” instead using the terms “university administration” and “faculty” to describe working in the field. For all the great terms related to “college life,” they seemed to be locked up by admissions advisors, and people trying to sell lifestyle merchandise to college students. So, while it may have seemed boring to many, I chose titles that described my target audience and what I hoped to do.
I won’t claim to be the only person working in higher education that can provide solid career advice. I read other blogs, including Mama PhD, Eric Stoller’s Blog, Insider Higher Ed, Higher Ed Jobs, BreakDrink, On the Go with Ed Cabellon, and many others. I won’t claim to be the only life coach or career coach working with college students and higher ed professionals. There are many others out there doing the same things, and who have been doing so for many years.
I will say that I believe myself to be the first person with a national brand premise based on providing these types of services primarily for higher education audiences. I say this because I did the research for quite a while before betting my career on it. My brand premise and the promise that comes with it is unique, and in describing it in the way I did, publicly and as early as July 2009, I opened up a new niche in both the coaching industry and in higher education, by creating a new sector called higher ed coaching. I’ve been providing advice and coaching services under these brand names since 2009, and gaining ground. I won’t claim to have universal appeal, but readership has been climbing steadily, and my network has been growing. It’s clear that I am on to something.
So clear in fact, that I’ve been identified by some as a promising player in the coaching industry and in higher education, and by others in both fields as a threat to the status quo. I’ll explain more about that as it becomes necessary and appropriate, but for now I want to concentrate on the Unique Value Proposition of this site, its brand promise, and the services and programs that go with it. I’m not really concerned with what others are doing. There’s room on this stage for many players and I believe in improvisation and cooperation. I also believe in the unique nature of what it is I am trying to do, and in my motivations for doing them.
My name is Sean Cook and I am the original and only genuine Higher Ed Career Coach™. It is my personal coaching brand, and is supported by web properties and coaching programs and services that support my personal brand. I am solely responsible for the content of these sites, and not affiliated with any other corporation or individual coach or consultant, unless you read a specific disclosure indicating otherwise. Higher Ed Career Coach™ is my personal brand.
The Higher Ed Career Coach™ brand is…
- An Outsider brand, based in part on the idea that the higher education system and industry is broken and unable to adapt to the realities of the modern economy, political landscape, and the changing nature of learning and communication.
- A Convergent brand, based on the idea that fixing the problems of higher education will require adaptation, and that adaptation will only happen when those inside the broken ecosystem of education look outside their ivory towers and embrace open-system thinking, as well as new ways to construct and support learning and communication.
- An Intelligent brand, based on the belief that creating opportunities for understanding, reflection, research and debate are key to solving the problems of higher education.
- A Social brand, committed to the belief that intelligent networking and awareness of network resources will create opportunities for new knowledge and practice.
- Good-humored, Good-Natured and Personal, based on the value of relationships, and not measured by the value of business transactions conducted.
How would you describe the different core aspects of your personal brand? And what do you think about mine? Did I forget anything? What do you think I can do to reinforce the ideals above? Do you find them appealing?
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by sean@higheredcareercoach.com | Jun 22, 2011 | Career Skills, Higher Education, life purpose, Site News

Over the last five years, I’ve experienced a convergence of events in my personal life that drove me to consider the need to change my circumstances and with it, hopefully my personal and professional destiny. First I became a father. Then I learned that I have a neurological disorder, which affects my mobility and is aggravated by stress. Then I had a year where my whole staff hated me, and I couldn’t dig myself easily out of the personal and professional hole I found myself in. Then some things changed, and I was able to do so. Others were not able to, and chose to move on.
I took the next few years to redeem myself and to redouble my efforts to be an effective supervisor and mentor, and I feel that I was able to do so. I began researching options that would allow me to move on from Penn State and the first option was a doctoral program at the University of Georgia. I was invited to interview, but not admitted to the program. What little feedback I received amounted to the fact that I had expressed more practical than theoretical interests. It hurt at first, but I was eventually able to glean a lesson from the experience, move past it, and to start getting more specific about what other options I wanted to research.
It was a blessing in disguise, because in that exploration, I realized that my interests do not lie in the direction of teaching student development theory. I’m more interested in helping professionals understand effective practice, and effective professional involvement, so they can move forward in their careers with authenticity of purpose, and have satisfying (and balanced) careers and lives. Coming to Athens also made me realize how much I always wanted to live there, and how much better it would be for my family if I moved closer to both my parents in South Carolina, and my partner’s parents in Florida.
When I decided on pursuing coaching as a career choice, I initially wanted to do life and transition coaching for college students, and transition coaching for their parents, because I had been really troubled by Millennial students and their helicopter parents. I also had an interest in doing career coaching for persons working in higher ed, because I could have used it going into the field, and later as a supervisor and member of the central management staff for Residence Life at Penn State. I know for a fact that many of my staff (students and professionals) needed it, but that as a supervisor, I could only give them so much, because of the power differential involved in supervision. I believed that, as an experienced professional with a lot of great experience as a supervisor, as a candidate, and a member of search and interview committees, I had a unique set of gifts to put to work, and that by doing so, I could make a difference in the careers of many people. So I rolled the dice, left my job, and gambled that I would be able to pull together these convergent ideas into a coherent business concept.
In my mind, I have all the pieces tied together and it makes sense. But I haven’t explained it so well, and it’s clear that I need to, so that people won’t get confused or stay confused, because it’s not enough to explain the convergence, you have to explain the separate ideas before you show how they all come together. As a storyteller, I’ve always understood that. So I’m going to back up a little bit, as I have been doing so far this week, and tell you, as best I can, my story.
I’m not doing this so just to talk about myself. In putting forth my life examples, I’m hoping that you will relate, and see, in your circumstances, some parallels, and find some lessons you can apply to your life and career.
In every story, there are lessons worth finding and questions worth asking. And we can definitely learn more if we have some conversations. So please comment freely and share your story, ask questions, and tell me and your fellow readers your story and more about the points of convergence where you exist, operate, and feel most comfortable.
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by sean@higheredcareercoach.com | Jun 21, 2011 | Career Skills, Coaching, Higher Education

The unfortunate reality of being a convergent is that people don’t get you. As I mentioned last week in my posts on game theory, convergents are hard to “get” because people try too hard to fit them neatly into their own boxes (or circles) and to define what they know and what they do in familiar terms.
Convergents are not happy when constrained by familiarity and party-line thinking. They like to learn what others are doing, and integrate new knowledge, practices, and ideas into their own personal frameworks. They are those who give birth to new ideas and ways of doing things.
Convergent thinking and convergent practice have always been at the center of my personal journey and progress. The idea for Higher Ed Career Coach was born out of convergence of my personal and professional circumstances, and what I recognized as the needs of a field straining to adapt to the realities of reduced budgets, economic pressures of the marketplace, the changing expectations of Millennials coming into the workplace, and the impacts of new technology and social media, upon the education industry’s ecosystem.
I’d reached a point in my career when I knew…absolutely knew that the system as a whole was broken, and that my personal circumstances were a great example of what was wrong with the system. I also knew that my frustration with that fact was going to ruin me and my career. So the best thing I could do, for myself, my employer, and for the profession, was to move on.
But I had a strong commitment to the profession, and a strong belief that I could be a part of the broader discussions that would move our institutions and our field forward. So I founded my websites and began developing my personal brand as a life and career coach for persons in higher education. I’d been talking about becoming a coach on and off for five or six years at that point, but had finally taken some practical steps to research coach training programs and to really work on understanding the best way to become certified through a reputable program and to make a radical career change. That’s my story. What’s yours?
- What points of convergence have led you to new discoveries in your career?
- How can you bring together your personal interests into a career concept that will help you move forward?
- What can you do to drive change in higher education?
- Are you doing those things?
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by sean@higheredcareercoach.com | Jun 20, 2011 | Career Skills

All my life, I have been an outsider. But not a conventional outsider, in the Rebel Without A Cause, the Outsiders, or even a [insert your favorite John Hughes film title] kind of outsider. I’m something different, and I thought that understanding a bit more about me and who I am might help readers relate to my coaching philosophy, and to understand the Unique Value Proposition of the Higher Ed Career Coach site and the programs and services I offer. I’m doing this in response to feedback from my recent reader survey, and as a result of some conversations I’ve had with others recently about what exactly this brand is and is not about.
As I mentioned, I’ve always been an outsider of sorts. But I’ve always been an insider of a different sort, or of several different sorts. I wasn’t a jock, I was the manager. I wasn’t a complete nerd, but definitely a geek. I was in AP classes but thought they were boring, and never tried very hard in them. I wasn’t a redneck, a prep, a punk or a stoner, but I knew and got along with all of them. I’ve spent all my life existing at points of convergence…those areas where circles cross, lines get blurred, and no one is exactly sure where to say it is that you belong.
It’s the burden of people that Jack Kerouac called the “mad ones” in his epic They danced down the street like dingledodies, and I shambled after them, as I’ve been doing all my life, after people who interest me. The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes “Awww!”
These are the people who this brand serves…the people like me, who have various interests and skills, but somehow find themselves stuck, because they “get” too much, but focus too little, who believe more in honesty and drive than in positioning and “angles.” The ones who want to do good work, in many areas, and earn the respect of others for their intellect, honesty, integrity, creativity and originality.
These are the people who exist and are most comfortable living at points of convergence, moving in and out of groups, because of an innate interest in relating to people and their interests. They are the people that smash old ideas together and bring new ideas to life.
They are the convergents. They are my people, and if you are reading this, you are probably one of them. Welcome to our point of convergence. Let’s see where we can go, together.
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