As I’ve been building my business over the last year, I’ve had to learn a lot about blogging, marketing and business. Some of what I have learned has been from free sources, some from a great network of higher education professionals, most notably those in the #sachat (Student Affairs Chat) community. But easily, the most practical and actionable business advice I have received has been from one place.It’s called the Third Tribe.
Third Tribe is a membership site, created through a partnership between some of the best minds in social media marketing, including Chris Brogan, Brian Clark, Sonia Simone and Chris Garrett. They believe there is a “third way” between traditional hard-sell marketing and wishy-washy soft-sell marketing, which comes across as apologetic, or doesn’t seem like marketing at all. It’s built on efforts to create strong relationships with your customers based on authenticity and trust, coupled with a strong desire to offer products and services that they need.
It’s been a great place to study the tactics that these guys use to make marketing and business-building seem effortless, and to see the truth behind their businesses…hard work; dedication to the idea that building a business means selling your ideas, not selling your soul; and the ability to learn lessons from their mistakes and to teach others how to avoid them. There’s so much good stuff there, that my only real struggle has been choosing what to implement. If you like this blog, it’s because of Third Tribe. If you find it annoying or scattered, well…that’s all me. Which is why I joined Third Tribe, and why I stay a member. When it comes to non-annoying marketing, I am clearly a work in progress.
Joining a membership site is not for everyone, and if you know for a fact that you wouldn’t benefit from being a member of this kind of a place, then stop reading now! If you want to know what I’ve gotten out of it, read on, because I have some good news and some bad news for you, as well as some perspectives that might make it worth your while to consider joining Third Tribe.
What I’ve gotten out of it:
Early looks at upcoming sites, programs, products and services from Chris Brogan, Darren Rowse, Chris Garrett, Lewis Howes, Laura Roeder, and many more.
Connections with other, lesser known, but equally engaging members, like Mike Davenport of Stick Figure Simple (who drew the great stick drawing above for his guest post) Dennis Charles of Build Your Career with Passion, Dr. Susan Giurleo, fitness expert Lisa Johnson, Shane Ketterman of TCGeeks.Com (formerly ipaddaily.com) and Hashim Warren (Career Greenlight). All of these are people that have helped me, and that I have made personal connections with and given advice and perspectives. In short, I’ve become part of a closer network and support group of like-minded business people, who want to both make money and be decent, genuine people. I’ve been able to both hear and share successes, failures, stresses, and to ask for support and ideas.
Regular members-only seminars where great business minds of the social media era like Johnny B. Truant, Naomi Dunford, Pamela Slim (Escape from Cubicle Nation), Dave Navarro (The Launch Coach), and Mark McGuinness (Lateral Action) share how they built their sites, their businesses and their credibility. Some of these seminars also come with great discounts for Third Tribe members on their programs.
Great guest bloggers and guests for my podcast, and invitations to guest post on other sites, including Darren Rowse’s FeelGooder.Com
Answers to my questions or concerns in the forums and on regular Q & A calls with the founders. I don’t know what Chris Brogan charges to answer client questions beyond this pay wall, but I’m sure it’s more than my entire investment in my membership. And he’s answered several of my individual questions, and countless I had but others asked first. When I ask a question of any of the founders, I get an answer.
I’d tell you that you can’t pay for access like that, but truthfully, you can. That’s the good news.
But…here it comes…
The Bad News
Third Tribe is closing its doors to new members on April 1st. The announcement that open enrollment was coming came as kind of a surprise to me, but with it, some other news that was probably a long time coming… a re-format and even better features are coming soon, and the price is going up. I’m still waiting for details, but have a few educated guesses that I will keep to myself for now. But since the site is run by CopyBlogger media and has great partners in Darren Rowse of ProBlogger and Chris Brogan, I know it’s going to be awesome.
So if you are entrepreneurial and struggle with marketing your business, or if you love social media and would like regular access to some of the best minds in that realm, it’s a great time to get in and get access.
All of the above Third Tribe Links are affiliate links, which means that I will earn a commission for each lead resulting in a sale.
There is also a great deal going on at DailySuccessDeals.Com where you can get a month of membership at Third Tribe, plus other good stuff worth almost $1000 extra from UnMarketing, Laura Roeder, Michael Port and others. Check it out by clicking the banner below. (I am also an affiliate of this program.)
Whenever a candidate undertakes a serious, wide-ranging job search, keeping up with job search communications is a major concern. When I was in grad school, the universal tracking methods were a) a sheet of paper in a designated notebook or b) an excel sheet if you had access to a computer (I didn’t back then, at least not on a daily basis.) Today’s job seekers have many more options, and ultimately, it’s easier to stay on top of your search.
The biggest difference for today’s job seeker is access to real-time information available on the internet, using your computer or even your phone. In particular, tools that have been designed to help businessmen keep up with sales and relationship-building, or Client Relationship Management (CRM) can help you streamline your communication strategy and stay on top of your progress in different searches. And many of the best tools are free and integrate with common web applications (most notably Google).
The best of these (in my opinion) is Gist. Recently bought out by Research in Motion (creators of the Blackberry), Gist is a revolutionary tool that aggregates information about your contacts from the public streams that their blogs, Facebook, Twitter, LinkedIn and other profiles put out there on the internet, relate them to any public information about their employers and networks, and allow you to see all of the above, in context with communication you’ve had between these contacts.
Screen grab of Gist's suggestions feature.
There has probably never been a more powerful tool for job seekers. Gist is intelligent, and you help it learn and get better. Each time you log in, it gives you suggestions for new sources of information about your contacts,which you can filter through, confirm, or ignore. It allows you to see communications and meetings between you and your contacts. And it lets you keep notes. All in one place.
Click on the name if a person or company, and Gist will compile a “dossier” for you. Connect Gist to your calendar, and as you prepare for your next interview, you can research your contacts, the company, and others you might be meeting with. You can see that you did indeed send in your latest resume, cover letter, and that all-important background check form. And you can read the latest news on your potential employer and prepare your questions and talking points more effectively.
Gist works well with GMail, Outlook, Firefox, and Chrome, and you can use it on your iPhone or Droid phone, so you can access new information while on the go (like at a placement conference, or on the way to your next interview.)
To some, Gist seems a bit “Big Brother.” I’ll admit that it really brings home the extent of information available out there in the public stream about individuals and institutions. But you have to remember that most of the information it shows is public, and that the rest of it is directly related to communications you’ve had with the involved parties. In this context, think of Gist as a powerful and personalized partner in your job search.
Let’s just jump right in and get to the point. Today, I learned that I am a failure.
Well, at least as an affiliate marketer. I’m trying to decide if I really care one way or the other about this, but let me rewind a bit and give you some of the backstory that brought me to this conclusion, so you’ll have context.
You may not have even realized that I am a marketer. After all, the site is called Higher Ed Career Coach, and most of the articles you find here are about job searching in higher education, and issues related to the changing landscape of higher ed. The ads you see are pretty much relegated to the sidebar and I took off some of my more sales-ey content a while back, including my Amazon.Com widget, my “book an appointment” Tungle calendar link, and the easy links to my shopping cart and Paypal payment buttons. You might even think the site is only about free career advice.
It’s not. The whole thing is an ad. And not a very good ad, at that. Sure, the articles can create discussion, and the podcast on BlogTalkRadio can offer different insights from guests, and you’ll certainly get the occasional articles that are really about me and the business. But the real goal of this site and my other site (Higher Ed Life Coach) are really the front gates for my business, and I’m not doing the best job with the selling part of things. It’s not why I went into business. I had more idealistic goals. I went into business to help people get jobs and find balance in their lives and careers (another thing I’d failed at plenty, myself, but learned a lot from.)
But I realized a few months back that I needed to get more comfortable with selling, because a business can’t just be about ideas and motivation. It has to be about action.
So I did a couple of things. First, I joined Third Tribe Marketing (affiliate link), a site founded by Chris Brogan, Brian Clark, Darren Rowse and Sonia Simone, to try and learn how to do this without being annoying. Second, I redesigned my sites to be cleaner and to get away from Adsense ads, because their strange algorithms pull in all sorts of advertising content, and there is little you can do to truly control what ads end up on your site. It’s annoying, and I hate it. So I took a new approach, and joined affiliate networks and chose companies I have used or feel that readers can actually get some value from. But I never figured out the right way to draw attention to them, and to let people know why they are there, without being sales-ey. So people haven’t been buying.
In a recent post in the Third Tribe forum, Chris Brogan put it simply. He asked members if they were hinting or selling. And I realized I have only been hinting. And that’s pretty damn annoying, too. So it’s time I “man up” and let you know more about what I am going for with this site, with my business, and about why I participate in affiliate programs. The more you know about me and what I stand for, the better you will be able to decide how my sites and I can serve you better. And, if you can’t get past the idea that I am also looking to make money, as well as assist, enlighten, and occasionally entertain, then I guess you’ll probably be looking elsewhere for this sort of information.
It’s my sincere hope that you’ll stay on as a reader, and help me get where I am going with this. And not just for my sake, or the sake of my bank account. (Let’s just say that I’m fine in that area, for the most part, and that money is not my primary motivation for doing this. I actually believe that coaching helps people, and that I am good at helping people.There is a legitimate need for coaching in the higher ed space, and I feel that coaches need to come out of the ranks of our institutions and help others find the way. I’m uniquely qualified to do this, because I have known both great success and major failure in my career (and my life) and I love sharing what I have learned. Especially what I learned from failures.
If some parts of my life and career only happened to serve as a warning to others, then I am honestly okay with that.What value would they have as distant memories and trivia, when they could be signposts in the road, steering others in the right direction?
Monday: More on me, my business model, and where I see affiliate marketing and pa
Mike Davenport (a/k/a LeadershipGeek) regularly contributes his “custom thought illustrations” to the discussions over at Third Tribe Marketing (aff. link), where the sketches for this guest post originally appeared. He is also slugging away at his own website, Not the Slightest Idea. You can see more of his stuff on SmugMug.
Today it was my pleasure to be a guest on Dennis Charles’ new BlogTalkRadio show, “Build Your Career with Passion.” Dennis is a coach that works with recent college graduates to make successful transitions to the world of work. Through his Fourth Wave Institute, he is working on ways to help people build their careers upon the foundation of their passions.
I met Dennis through my involvement inThird Tribe, a great online community put together by Chris Brogan, Brian Clark, Darren Rowse and Sonia Simone, to help businesspeople learn to market themselves authentically and to leverage the potential of social media to expand their networks, find others with similar interests, and become more effective. Dennis is an amazing person and has been a guest host on my show a few times.
I hope you will listen to the episode and check out some of the other great interviews he is doing. I think you’ll find them very interesting and inspirational.
Work with Sean. I help higher ed professionals take control of their careers with tailored services including resume and CV development, LinkedIn profile optimization and networking strategy, interview coaching, and one-on-one career guidance.
